• In this role you will drive Knuddels' growth in a measurable way. • Your primary focus is to excite, activate and retain new members: you identify and optimize the levers through which new users discover Knuddels. • You work on onboarding flows and the first-session experience. • You analyze the user journey on our platform and develop targeted measures to improve DAU, MAU and especially retention. • You contribute your knowledge of user lifecycle and engagement to help shape our monetization strategy. • You formulate growth and retention hypotheses, design A/B tests and evaluate them systematically. • You provide subject-matter leadership for a cross-functional team and align it consistently with growth objectives. • You apply AI tools not only for personal productivity.

• Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates. • Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption. • Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns. • Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance. • Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs. • Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns. • Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences. • Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.

• Own Consumer Lifecycle Strategy • Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys • Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation • Build High-Impact Programs • Develop and scale onboarding, activation, retention, and re-engagement journeys • Create targeted, behavior-based campaigns across email, SMS, push, and in-app • Experimentation & Optimization • Own lifecycle experimentation roadmap and A/B testing strategy • Test messaging, timing, segmentation, and channel mix to drive measurable improvements • Use cohort analysis and behavioral data to refine journeys and unlock growth • Data & Business Impact • Define KPIs tied to retention, repeat behavior, bookings, and LTV • Forecast lifecycle impact and model program contribution • Translate performance insights into strategic recommendations, not just reports • GTM & Product Partnership • Lead lifecycle planning for product and feature launches • Define target audiences, journey sequencing, messaging frameworks, and success metrics • Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership • Systems, Process & Scale • Own CRM best practices and journey architecture in Braze • Improve segmentation, data hygiene, and communication governance • Help establish scalable processes, documentation, and experimentation frameworks

• Scale high-intent B2B lead generation primarily through Google Search • Optimize campaigns toward cost per deal, not just CPL • Manage and allocate meaningful monthly budgets • Improve lead quality while increasing volume • Work closely with sales to understand SQL-to-deal performance • Build and maintain clear performance forecasting models (traffic → lead → deal) • Continuously test, iterate, and scale profitable segments