StyleSeat

• End-to-end ownership of Search, Recommendations, and Personalization • Identify high-impact opportunities • Rapidly prototyping and experimenting (often using AI tools) • Measuring and iterating based on real business outcomes • Develop and iterate on models (ranking, recommendation, personalization, etc.) • Partner with Product, Engineering, and Analytics to bring ideas to life

• Own analytics end-to-end for critical growth areas such as client experience, marketing effectiveness, marketplace dynamics, or payments • Partner with your embedded squad to drive product decisions, from initial hypothesis to post-launch analysis, acting as the voice of data in all strategic discussions • Proactively identify opportunities by diving deep into user behavior, conversion funnels, and marketplace dynamics—we expect you to surface insights we didn't know to ask for • Design and analyze A/B tests, ensuring rigorous methodology while moving fast to validate hypotheses and unblock product development • Build the analytical infrastructure for your domain using our modern stack (Redshift, dbt, Airflow, Tableau), creating reusable data models that become the single source of truth • Navigate between strategic and tactical work—one day you're presenting marketplace insights to executives, the next you're debugging a data pipeline or writing complex SQL to answer an urgent question • Establish measurement frameworks for previously untracked areas of the business, defining the KPIs and standards that will guide decisions for years to come • Act as a data evangelist, teaching stakeholders how to self-serve insights while knowing when to jump in with deeper analysis

• Own Consumer Lifecycle Strategy • Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys • Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation • Build High-Impact Programs • Develop and scale onboarding, activation, retention, and re-engagement journeys • Create targeted, behavior-based campaigns across email, SMS, push, and in-app • Experimentation & Optimization • Own lifecycle experimentation roadmap and A/B testing strategy • Test messaging, timing, segmentation, and channel mix to drive measurable improvements • Use cohort analysis and behavioral data to refine journeys and unlock growth • Data & Business Impact • Define KPIs tied to retention, repeat behavior, bookings, and LTV • Forecast lifecycle impact and model program contribution • Translate performance insights into strategic recommendations, not just reports • GTM & Product Partnership • Lead lifecycle planning for product and feature launches • Define target audiences, journey sequencing, messaging frameworks, and success metrics • Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership • Systems, Process & Scale • Own CRM best practices and journey architecture in Braze • Improve segmentation, data hygiene, and communication governance • Help establish scalable processes, documentation, and experimentation frameworks

• Own the product strategy • Be the Consumer expert • Deliver meaningful marketplace impact • Own discovery surfaces end to end • Build great products • Use AI to power smarter consumer experiences • Work iteratively • Lead with clarity

• Design end-to-end experiences within a defined product area, delivering thoughtful interaction design, visual polish, and accessible solutions. • Apply AI tools to speed up exploration, prototyping, documentation, and iteration. • Partner with Product to understand customer needs, business goals, and success metrics. • Work closely with Product Managers and Engineers throughout discovery, definition, and delivery. • Contribute to the design system by using existing patterns thoughtfully and identifying opportunities to improve consistency, accessibility, and scalability over time. • Bring StyleSeat’s brand to life in the product through modern, trustworthy, and expressive design.