• Conduct thorough market research to stay informed about industry trends, competitive landscape, and customer needs. Utilize insights to inform product strategy and positioning. • Develop compelling product positioning and messaging that differentiates our solutions in the market. Ensure consistency across all marketing channels and materials. • Plan and execute go-to-market strategies for product launches and updates. Collaborate with cross-functional teams to ensure alignment and successful implementation. • Create and manage engaging content, including product collateral, case studies, webinars, blogs, and sales enablement materials, to support product awareness and lead generation. • Partner with the sales team to provide tools and training that enhance their ability to sell our products effectively. Develop sales presentations, product demos, and FAQs. • Foster strong relationships with customers to gather feedback, understand their needs, and build advocacy. Use insights to improve product offerings and customer satisfaction. • Analyze and report on the performance of marketing campaigns, using data to optimize strategies and achieve business objectives.

• Represent global divisions in the country to drive sales and market growth. • Oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. • Define, plan, and ensure the implementation of product marketing strategies in line with global product strategy. • Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs. • Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross-functional execution with sales, CX, and communications teams. • Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability. • Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi-program commercialization efforts with launch partners and third-party representatives.

• Shape product positioning before anything ships, ensuring every feature has a clear market fit, differentiated narrative, and a compelling reason to exist • Develop the end-to-end storytelling for feature launches across multiple channels, including Town Halls, press releases, social media, podcast appearances, blog posts, in-product messaging, and more • Partner with Product Managers from the earliest stages of development to influence what we build and how we go to market with the latest features • Make decisions based on your competitive research, customer interviews, and market opportunities • Contribute to decision making around which features are included in our Host, Professional, and Mogul plans, and how we price our offerings • Collaborate closely with the Growth team to ensure every new feature and campaign contributes to the health of our full funnel: website → free trial → online travel agency (OTA) connection → subscription → onboarding → adoption → retention

• Global GTM Strategy & Execution • Product Storytelling That Actually Lands • Voice of the User & Market • Team Building & Transformation • Cross-Functional Orchestration • Performance & Iteration • AI-Native Operating Model