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Part-time Marketing Specialist
Location
United States
Posted
116 days ago
Salary
R350 / hour
Seniority
Senior
Job Description
Part-time Marketing Specialist
RecruitMyMom
• Develop and execute data-driven marketing growth campaigns across email (MailChimp), social media, paid advertising, and events to generate qualified leads • Plan, set up, and optimise Google Ads and LinkedIn campaigns to drive traffic and conversions • Conduct A/B testing and optimise ad copy, landing pages, and audience targeting • Contribute to brand positioning and tone • Develop and execute comprehensive brand strategies aligned with company vision and objectives • Ensure consistent brand identity and application across all platforms • Maintain brand guidelines and visual standards • Develop compelling storytelling and brand communication across email campaigns, advertising, social media, and website content • Create graphics and maintain visual consistency across platforms • Implement SEO best practices including keyword research and content optimisation • Strategise and implement content marketing campaigns to increase brand visibility and engagement • Conduct market research and competitor analysis • Identify market trends, customer needs, and opportunities for differentiation • Monitor and analyse performance metrics to evaluate campaign effectiveness • Manage and grow social media presence through cohesive strategy and engaging content • Track website traffic and campaign performance using Google Analytics • Provide data-driven recommendations to optimise ROI and marketing budgets • Support planning and coordination of events such as webinars, product launches, and promotional campaigns
Job Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum 5 years’ proven experience in a B2B Marketing Specialist or similar role
- Experience in human resources, management development, consulting, or executive coaching environments (preferred)
- Strong knowledge of digital marketing channels and performance metrics
- Proficiency in: LinkedIn, Facebook, MailChimp, WordPress, Canva, Google Ads, Google Analytics
- Strong project management skills
- Excellent written and verbal communication skills
- Copywriting and editing skills with strong attention to detail
- Basic graphic design capability
- Strong analytical skills with the ability to interpret data and drive decisions
- Experience with event planning and coordination
Benefits
- Part-time flexibility
- Opportunity to work from home
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Role Description 1001 is seeking a structured, strategic, and highly articulate Marketing & Communications Manager to lead our brand narrative and corporate communications. This role is responsible for shaping and executing 1001's communication strategy across PR, corporate messaging, partner announcements, and industry positioning. You will act as the guardian of the brand voice, ensuring consistency, clarity, and credibility across all touchpoints. The ideal candidate is an exceptional communicator, detail-oriented, culturally aware, and capable of translating strategic milestones into compelling narratives that position 1001 as Iraq's leading legal OTT platform and a key player in the regional media ecosystem. Key Responsibilities - Lead the development and continuous refinement of 1001's brand messaging framework, ensuring consistency across all platforms and partners. - Draft and manage press releases, official announcements, executive statements, and corporate communication materials. - Own media relations, coordinate press outreach, and maintain structured media tracking and reporting systems. - Translate product updates, partnerships, technology upgrades, and industry participation into clear and strategic communication narratives. - Manage LinkedIn and corporate thought-leadership content to strengthen industry positioning. - Oversee and approve co-branded communications with ISPs, banks, and strategic partners to ensure brand alignment. - Prepare executive briefing documents, talking points, and presentation materials for conferences, interviews, and industry events. - Develop and maintain internal communication templates, documentation systems, and brand guidelines. - Monitor media coverage and public sentiment, providing structured reports and insights to leadership. Qualifications - 3–5+ years of experience in Marketing Communications, PR, Brand Management, or Corporate Communications. - Proven experience drafting press materials and managing structured communication strategies. - Exceptional verbal and written communication skills in Arabic (native fluency) and English (advanced proficiency). - Strong understanding of the Iraqi media, tech, and entertainment landscape. - Experience in media, tech, telecommunications, or digital platforms is a strong plus. - Ability to work independently, manage multiple communication streams, and meet deadlines with high attention to detail. - High proficiency with Microsoft Office, Google Workspace, and communication/project management tools. Preferred Traits - Structured Thinker: Able to organize ideas clearly and build repeatable communication systems. - Editorial Excellence: Strong storytelling ability with precision in tone, clarity, and consistency. - Strategic Mindset: Understands how messaging influences perception, partnerships, and industry positioning. - Integrity: Upholds brand credibility, respects intellectual property, and ensures all communication aligns with legal and ethical standards.
• Own the lifecycle communications for a venture's journey with Rippleworks; ensuring each stage of their journey is met with clarity, support, and meaningful engagement • Optimize performance of venture communications campaigns by segmenting, testing, measuring, analyzing, and iterating on campaigns. • Unlock impact through Rippleworks programs by owning multi-channel communication campaigns that raise awareness and accessibility to solutions that meet venture needs. • Elevate venture voices by capturing and sharing their stories, achievements, and impact on social media platforms • Collaborate with internal teams across Rippleworks on the best ways to communicate with ventures about Rippleworks programs and other forms of support • Serve as an internal resource for messaging and content delivered in a singular Rippleworks voice • Share learnings with internal teams in order to improve programs and deliver more value to ventures
• Observe and assist with day‑to‑day marketing activities under the guidance of experienced team members. • Learn how digital marketing strategies are developed, executed, and measured for veterinary clients. • Apply concepts from your coursework in a supervised setting, receiving feedback to help you build your skills and portfolio. • Complete at least one project in a chosen focus area (e.g., social media, email, analytics, content) that you can use for your resume or portfolio. • Assist with scheduling social media posts in Sprout Social. • Help build or update metric dashboards in Go High Level. • Support conversion tracking and basic report preparation. • Assist with list maintenance and database updates in our CRM (HubSpot). • Help with quality‑control checks or light content‑related tasks. • Participate in one marketing team meeting approximately every two weeks and in our weekly company‑wide meeting on Thursdays, when your class schedule allows.
Position Summary Working under the direction of the Sr. Manager Omnichannel Marketing Communications, the Digital Media, Growth & Performance Strategy Manager will help shape our media strategy, accelerate performance, and drive innovation across our digital ecosystem. This role blends performance marketing, growth experimentation, and media innovation. The ideal candidate is equal parts strategist, optimizer, and builder; someone who can deliver measurable results today while identifying the opportunities that will fuel tomorrow’s growth. Primary Duties and Responsibilities Digital Media Strategy and Performance Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Growth Strategy and Experimentation Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Media Innovation and Emerging Platforms Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Analytics, Measurement and Insights Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Cross Functional Leadership Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Agency and Vendor Management Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Qualifications Bachelor degree required in advertising, marketing, or other related field preferred Education substitution: in lieu of a bachelor's degree, 4 years of additional relevant experience will be accepted. 5+ years of professional related experience in digital advertising or an in‑house digital marketing team with a proven track record of delivering results through digital marketing techniques. Preferred Demonstrated success supporting long sales cycles, multi stakeholder buying journeys, and account based marketing programs. Extensive experience with defining budget, CPA, ROAS and other thresholds for all campaigns. Extensive experience with Google Ads, Microsoft Ads, social media advertising, etc. Knowledge, Skills, and Abilities Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes. Analyze data and make decisions and recommendations using data to guide decision-making and provide suggestions for improvement. Planning objectives and strategies to achieve them within a set timeline. Written communications including the ability to communicate technical data in written form. Business acumen to understand how a business operates and how to make it successful. Ability to work cross-functionally allowing for better collaboration and communication. Skilled in MS Office tools including Outlook, Teams, Word, and Excel (intermediate level). Demonstrated proficiency completing high level digital marketing projects. Proven ability in interpreting digital advertising analytics data, formulating conclusions, and developing strategies. Intermediate experience creating media specific documents such as media plans and playbooks, objectives, and strategy decks. Strong grasp of digital advertising best practices from both business and technical perspectives. Working Conditions and Physical Requirements Ability to remain in a stationary position for prolonged periods. Ability to ascend and descend stairs, ladders, ramps, and similar structures. No requirement to wear PPE most of the day. No operation of heavy machinery. No requirement to adjust or move objects up to 50 pounds. Domestic travel required: 10% of time. A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options Company-Provided Life and Accidental Death Insurance Short and Long-Term Disability Insurance Retirement Plan including a generous non-discretionary employer contribution and employer match. Adoption Assistance Wellness Programs Employee Assistance Program Commuter Benefits Various voluntary benefit offerings Discount programs Parental leaves


