• Own the lifecycle communications for a venture's journey with Rippleworks; ensuring each stage of their journey is met with clarity, support, and meaningful engagement • Optimize performance of venture communications campaigns by segmenting, testing, measuring, analyzing, and iterating on campaigns. • Unlock impact through Rippleworks programs by owning multi-channel communication campaigns that raise awareness and accessibility to solutions that meet venture needs. • Elevate venture voices by capturing and sharing their stories, achievements, and impact on social media platforms • Collaborate with internal teams across Rippleworks on the best ways to communicate with ventures about Rippleworks programs and other forms of support • Serve as an internal resource for messaging and content delivered in a singular Rippleworks voice • Share learnings with internal teams in order to improve programs and deliver more value to ventures

• Observe and assist with day‑to‑day marketing activities under the guidance of experienced team members. • Learn how digital marketing strategies are developed, executed, and measured for veterinary clients. • Apply concepts from your coursework in a supervised setting, receiving feedback to help you build your skills and portfolio. • Complete at least one project in a chosen focus area (e.g., social media, email, analytics, content) that you can use for your resume or portfolio. • Assist with scheduling social media posts in Sprout Social. • Help build or update metric dashboards in Go High Level. • Support conversion tracking and basic report preparation. • Assist with list maintenance and database updates in our CRM (HubSpot). • Help with quality‑control checks or light content‑related tasks. • Participate in one marketing team meeting approximately every two weeks and in our weekly company‑wide meeting on Thursdays, when your class schedule allows.

Position Summary Working under the direction of the Sr. Manager Omnichannel Marketing Communications, the Digital Media, Growth & Performance Strategy Manager will help shape our media strategy, accelerate performance, and drive innovation across our digital ecosystem. This role blends performance marketing, growth experimentation, and media innovation. The ideal candidate is equal parts strategist, optimizer, and builder; someone who can deliver measurable results today while identifying the opportunities that will fuel tomorrow’s growth. Primary Duties and Responsibilities Digital Media Strategy and Performance Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Growth Strategy and Experimentation Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Media Innovation and Emerging Platforms Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Analytics, Measurement and Insights Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Cross Functional Leadership Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Agency and Vendor Management Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Qualifications Bachelor degree required in advertising, marketing, or other related field preferred Education substitution: in lieu of a bachelor's degree, 4 years of additional relevant experience will be accepted. 5+ years of professional related experience in digital advertising or an in‑house digital marketing team with a proven track record of delivering results through digital marketing techniques. Preferred Demonstrated success supporting long sales cycles, multi stakeholder buying journeys, and account based marketing programs. Extensive experience with defining budget, CPA, ROAS and other thresholds for all campaigns. Extensive experience with Google Ads, Microsoft Ads, social media advertising, etc. Knowledge, Skills, and Abilities Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes. Analyze data and make decisions and recommendations using data to guide decision-making and provide suggestions for improvement. Planning objectives and strategies to achieve them within a set timeline. Written communications including the ability to communicate technical data in written form. Business acumen to understand how a business operates and how to make it successful. Ability to work cross-functionally allowing for better collaboration and communication. Skilled in MS Office tools including Outlook, Teams, Word, and Excel (intermediate level). Demonstrated proficiency completing high level digital marketing projects. Proven ability in interpreting digital advertising analytics data, formulating conclusions, and developing strategies. Intermediate experience creating media specific documents such as media plans and playbooks, objectives, and strategy decks. Strong grasp of digital advertising best practices from both business and technical perspectives. Working Conditions and Physical Requirements Ability to remain in a stationary position for prolonged periods. Ability to ascend and descend stairs, ladders, ramps, and similar structures. No requirement to wear PPE most of the day. No operation of heavy machinery. No requirement to adjust or move objects up to 50 pounds. Domestic travel required: 10% of time. A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options Company-Provided Life and Accidental Death Insurance Short and Long-Term Disability Insurance Retirement Plan including a generous non-discretionary employer contribution and employer match. Adoption Assistance Wellness Programs Employee Assistance Program Commuter Benefits Various voluntary benefit offerings Discount programs Parental leaves

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value. Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion. Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys. Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk. Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes. Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth. Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.