• Lead development and execution of a comprehensive, integrated, SEO & AEO-informed content strategy aligned with Thorn’s objectives • Lead annual editorial narrative planning • Lead research distribution on marketing channels • Develop and refine distribution strategies • Ensure visibility and usability of content and brand initiatives • Serve as the final approver for content • Define, track and report on content performance and impact • Manage and mentor a high-performing team • Lead strategy and management for all websites • Monitor, analyze and report on performance of all owned initiatives • Manage content marketing budget • Explore and implement emerging tools and technologies

• Support the creation, updating, and publishing of educational video and multimedia content • Assist with scripting, editing, organizing, and preparing learning assets for multiple platforms and distribution surfaces • Learn and follow established production workflows, templates, and best practices • Help maintain and organize a centralized library of customer education content, including updates and review cycles • Participate in content reviews and incorporate feedback from cross-functional stakeholders • Support content quality, consistency, and scalability initiatives, including basic audits to identify outdated or duplicate assets • Assist with tracking content performance and engagement, contributing to insights that inform future improvements

• Develop and document a content strategy aligned to AWS partnership priorities, field needs, and NeuraFlash’s GTM goals • Create high-quality, conversion-driven content across a wide range of digital channels (email, web, blog, social), supporting the marketing and sales funnel from awareness to opportunity acceleration • Serve as a content architect and storyteller—translating complex AWS narratives (Amazon Connect, Bedrock, Lex, agentic AI, GenAI automation) into clear, concise, and compelling messaging • Produce, edit, and manage content assets including: • Solution briefs, one-pagers, and sales collateral • Presentations, pitch decks, and AWS-facing enablement materials • Email campaigns and nurture tracks • Blog posts, thought leadership articles, and customer success stories • Event materials, webinar assets, and post-event campaign content • Partner with subject matter experts across AWS and NeuraFlash to create content that is technically accurate, resonant, and aligned with brand and partner messaging • Maintain a content and editorial calendar that aligns with AWS co-selling motions, marketing campaigns, and product releases • Build and distribute targeted email and digital campaigns that support AWS account teams, demand gen programs, and vertical GTM initiatives • Apply SEO, SEM, and digital best practices to increase discoverability and engagement • Track and report on content and campaign metrics—identifying insights to improve pipeline generation and AWS seller engagement • Work closely with AWS teams, NeuraFlash sales, product, and marketing to gather input, validate messaging, and align content with field priorities • Support business development initiatives by developing compelling pursuits and enablement materials • Participate in GTM planning sessions, training, and content workshops to continually enhance marketing effectiveness • Collaborate with Salesforce sales, marketing, and product teams to identify areas of cross-collaboration across both partnerships

• Build and own Canal's content strategy across blogs, email, social, video, and partner channels • Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals • Identify and prioritize opportunities for organic growth and category presence • Maintain a strong brand voice across all content formats • Analyze performance metrics to refine strategy and scale what works • Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts • Repurpose and atomize content across channels to maximize visibility • Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement • Work with designers, agencies, and freelancers as needed • Create distribution systems (organic social, newsletters, SEO, earned placements) • Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling • Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach