User Acquisition Manager
Location
Worldwide
Posted
5 days ago
Salary
0
Seniority
Lead
Job Description
User Acquisition Manager
Mate Technologies
Role Description This is a remote position. Key Responsibilities - User Acquisition Growth - Own user acquisition across: - Google Ads - Meta Ads - App Store Optimization (ASO) to improve conversion rate - Future acquisition channels as needed - Continuously scale installs while maintaining acquisition efficiency and user quality. - Deep Product & Persona Understanding - Develop deep understanding of: - Thermer app - User segments - User personas - User motivations - Printing workflows - Monetization model - Activation journey - Retention drivers - Post-Install Optimization - Focus on post-install metrics, not only install volume. Examples: - Activation Rate - Time to First Print - D1 Retention - D7 Retention - D30 Retention - Purchase Conversion Rate - Subscription Revenue - LTV - ROAS - Continuously identify ways to improve user quality and business outcomes. - Experimentation Culture - Run continuous experiments across: - Google Ads - Audiences - Asset Groups - Ad Copy - Videos - Images - Budget Allocation - Bidding Strategies - Meta Ads - Creatives - Audiences - Interests - Lookalikes - Placements - Campaign Structures - ASO – Custom Store Page - Keywords - Title - Short Description - Long Description - Screenshots - Videos - No significant change should be implemented without a clear hypothesis and success criteria. - AI-Driven Execution - Use AI extensively to improve productivity and performance. Examples: - Creative ideation - Creative generation - Ad copy generation - Audience research - Competitor research - Data analysis - Experiment generation - Keyword research - Persona analysis - Reporting - Expected outcome: Deliver more experiments and insights with the same effort through strategic AI usage. - Required Mindset - Must be: - Data-driven - Evidence-driven - Results-oriented - Curious - Analytical - Experiment-focused - Product-minded - Reporting Requirements - Submit weekly report in Notion including: - KPIs - Experiments completed - Experiment results - Learnings - Competitor observations - AI tools used - Planned next actions - All conclusions should be supported by data whenever possible. Note: There is a full-time opportunity after the 6 months contract.
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