• Plan, coordinate, and execute the company's presence at industry trade shows and events end to end, including logistics, booth setup, collateral, lead capture, and on-site coordination. • Build and run email campaigns before and after each event (trade shows or webinars), driving attendance, registrations, and lead conversions. • Own marketing reporting in HubSpot, tracking event ROI, campaign performance, lead conversion, and pipeline contribution, and turning the numbers into clear recommendations for what to double down on. • Manage and own the company's social media presence, owning the content calendar and publishing posts that build brand awareness and engagement. • Plan, launch, optimize LinkedIn ad campaigns, and manage budgets, targeting, creative, and reporting to maximize qualified pipeline. • Own company swag for customers, prospects, and employees end to end — sourcing, inventory, and budget — and build a repeatable process to distribute it to the right people at the right time. • Coordinate and write customer case studies, interviewing customers, capturing measurable results, and producing polished stories that power sales and marketing.

• Own end to end marketing project management across initiatives including product launches, trade shows and events. • Creation, maintenance, and deployment of Collateral as Catalogs, Brochures, technical papers and thought leadership initiatives, website updates and enhancements, social media calendars and publishing. • Apply structured project management methodologies of the full marketing team to ensure clear scopes and timelines, defined owners and dependencies, and on time, high quality delivery. • Build visibility and accountability through disciplined planning, delivery and reporting. • Support implementation, deployment, and operational adoption of marketing technologies. • Oversee brand governance and ensure consistent messaging across all marketing outputs. • Act as a proactive owner who removes friction and keeps initiatives moving forward.

• Execute on-page SEO and GEO (Generative Engine Optimization) updates across core web properties to maximize visibility in both traditional and AI-driven search engines. • Build, format, and maintain high-performing landing pages and digital content assets within our Content Management System (CMS). • Implement structured data, schema markup, and entity-optimization tactics designed specifically to help our content get cited by LLMs and AI search tools. • Analyze search performance data and site crawls to proactively identify content gaps, traffic decay, and quick-win growth opportunities.

• Design, build, and maintain multi-system automation workflows. • Build and maintain predictive scoring models for accounts and people. • Own the data modeling and integration work required. • Architect and implement automated outreach and lifecycle automation. • Manage and optimize the cost and credit efficiency of automated workflows. • Partner with GTM stakeholders across marketing, sales development, and partnerships.