• Design, build, and maintain multi-system automation workflows. • Build and maintain predictive scoring models for accounts and people. • Own the data modeling and integration work required. • Architect and implement automated outreach and lifecycle automation. • Manage and optimize the cost and credit efficiency of automated workflows. • Partner with GTM stakeholders across marketing, sales development, and partnerships.

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc). • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. • Set up and launch email, social, paid, and organic marketing campaigns for clients. • Provide timely updates on campaign progress during internal and client-facing calls. • Coordinate campaigns and gather client feedback via Slack and email. • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. • Other digital marketing tasks, as assigned.

Role Description The Coordinator, Marketing Operations at Original X Productions is responsible for streamlining and managing the operational workflow of campaign programming and deliverables across our location-based entertainment experiences. This role focuses on: - Tracking, prioritizing, and submitting proposals and briefs. - Distributing creative asset requests. - Assisting with coordination of promotional programming across departments. - Managing IP/licensor approval workflows. - Ensuring smooth communication between internal teams and external partners. As a key administrator for Monday.com and licensor submission platforms, this role ensures that all promotions and initiatives - along with associated assets - are organized, feedback is efficiently relayed, and deliverables are met on time. The ideal candidate is detail-oriented, highly organized, and excels at managing processes and systems in a fast-paced environment. This is a remote role and can be located anywhere in the United States. Qualifications - 3+ years of experience in project management, creative and/or marketing operations, or a related role within the entertainment, design, or marketing industry. - Experience with project management software, preferably Monday.com, and familiarity with licensor submission platforms. - Highly organized with a strong attention to detail, and the ability to manage multiple projects and deadlines simultaneously. - Excellent communication skills, with the ability to relay feedback and project updates clearly and efficiently. - Team player with experience working across multiple teams (creative, production, marketing, etc.). - Proactive and a self-starter with good time management and prioritization instincts. - Proficiency with asset management and collaboration tools such as Monday.com, Asana, or similar platforms is required. - Prior experience working with IP licensors or managing approval workflows is a strong plus. - Proficiency in Google Workspace platforms including Slides, Docs, and Sheets. Requirements - Own and manage the intake and tracking of all asset requests and promotional initiatives requiring partner approval using Monday.com or other workflow tools. - Prioritize and distribute briefs and approval requests to appropriate teams, ensuring clarity around deadlines, scope, and deliverables. - Track progress on all open requests and projects, ensuring milestones are met and deliverables are distributed on time. - Maintain organization of assets and collateral, ensuring proper file management and version control. - Manage the full IP/licensor approval process for creative and brand assets and promotional programming, ensuring all deliverables meet required standards and timelines. - Ensure proper timelines are followed throughout the full process, including planning, design, approval request, and execution/implementation. - Serve as the primary point of contact with licensor submission platforms, uploading, tracking, and reporting the status of all submitted assets. - Collaborate with internal teams and key stakeholders to ensure licensor feedback is gathered, processed, and incorporated into final deliverables in a timely manner. - Communicate effectively with external licensors and internal stakeholders, ensuring transparency throughout the approval process. - Track and collate feedback on campaign proposals and briefs from stakeholders and licensors, and relay it clearly back to appropriate action item owners for revisions and/or execution. - Provide preliminary internal feedback on new/proposed initiatives based on prior licensor review notes to streamline partner approvals. - Liaise with key internal support teams (legal, finance) to assist with vendor onboarding and contract review. - Interface with creative team, marketing team, and retail team to manage cross-departmental initiatives (e.g., retail style guides, VIP (and VVIP) experiences, guest-facing special event programming). - Provide regular status updates to key stakeholders and senior management, highlighting project timelines, key deliverables, and any potential roadblocks. - Serve as the primary administrator for Monday.com, ensuring that workflows, project boards, and task tracking systems are consistently up to date. - Develop and maintain best practices for workflow management, including streamlining processes for creative request submissions, approvals, and asset delivery. - Identify and implement efficiencies in project tracking, communication, and campaign/asset management to improve team (and company) productivity. Benefits - Salary range: $65,000 - $75,000, considering variables such as experience, training, licenses, certifications, skill sets, and business needs. - Compensation decisions depend on unique variables present. Company Description Original X Productions are the operators of premier worldwide location-based entertainment experiences including The FRIENDS™ Experience and Hershey Super Sweet Adventure. Our team are guest experience focused storytellers who are passionate, strive for excellence, committed to safety, and value fun in everything they do!

Role Description As Senior Director of Marketing Planning & Operations , you will be a strategic partner to the CMO and Marketing leadership team, responsible for building and running the operating model that powers a high-performing, modern marketing organization. This role sits at the intersection of strategy, operations, finance, analytics, and go-to-market execution, ensuring Marketing remains aligned to business priorities and delivers measurable impact on pipeline and revenue. Key Responsibilities - Own and evolve Marketing’s operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership. - Lead global Marketing Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions. - Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest-impact initiatives. - Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts—enabling rapid insight-driven course correction. - Partner cross-functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go-to-market execution. - Ensure strong measurement frameworks and data governance, providing clear visibility into Marketing’s contribution to pipeline, revenue, and efficiency targets. - Deliver executive-ready insights, translating complex data into clear recommendations that drive decisions and outcomes. - Lead Marketing’s AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement. - Influence and evolve the marketing technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI. - Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions. - Build and optimize end-to-end marketing processes, including lead management, campaign execution, and account-based marketing. - Lead and develop a high-performing team, fostering a culture of accountability, innovation, and continuous improvement. - Drive change management in close partnership with the CMO and senior stakeholders across the organization. Qualifications - 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations, with experience leading global teams. - 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment. - 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution. - Proven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibility. - Experience shaping or leading AI-enabled marketing transformation, including automation, intelligence, and adoption enablement. - Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high-growth or enterprise environment. - Strong command of marketing analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight. - Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms). - Demonstrated ability to lead cross-functional alignment across Marketing, Sales, RevOps, and Finance. - Strong people leadership skills with a track record of building, developing, and scaling high-performing teams. - Executive presence, change-management capability, and the ability to influence without authority. Benefits - Performance-based bonus plan. - Restricted stock unit awards as part of total compensation. - Comprehensive benefits and rewards package.