Senior Martech Specialist

Location

Brazil

Posted

23 days ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Senior Martech Specialist

mazzatech

Role Description Estamos buscando um Senior Martech Specialist pra liderar engajamentos complexos e hands-on com clientes do Adobe GenStudio for Performance Marketing — aplicação GenAI-first da Adobe que permite a profissionais de marketing planejar, criar, ativar e medir campanhas on-brand e de alta performance em mídia paga, social e e-mail. Você atuará na interseção de estratégia de cliente, marketing impulsionado por IA e engenharia de produto. Como parte consultor, parte gerente de programa, parte tradutor de produto, você fará parceria com clientes estratégicos ("design partners") para: - Estabelecer o GenStudio como parte da content supply chain do cliente. - Conduzir pilotos e primeiros casos de uso em produção. - Capturar feedback que alimenta diretamente o roadmap do produto. Qualifications - 5 a 8+ anos em engagement management, consultoria ou gerência de programas para SaaS enterprise, marketing digital ou martech. - Track record comprovado conduzindo programas multi-workstream com visibilidade executiva. - Domínio em Marketing e IA: - Sólido entendimento de performance marketing (paid social, display, e-mail) e métricas (CTR, CPC, CPA, ROAS, conversões). - Experiência com ferramentas de IA generativa ou IA aplicada a marketing (geração criativa, testes de variação, personalização). - Habilidades de Consultoria Customer-Facing: - Excelente comunicação e habilidades de facilitação; à vontade tanto em updates a C-level quanto em working sessions com practitioners. - Capacidade de traduzir entre linguagem de marketing e linguagem de produto/engenharia. - Idiomas (todos obrigatórios): - Inglês corporativo fluente (escrito e falado) — imprescindível. - Espanhol fluente ou nativo (escrito e falado) — necessário para atender contas LATAM além do Brasil. - Aptidão Técnica e de Produto: - Experiência usando Adobe Express para criar experiências digitais. - Familiaridade com stacks modernas de marketing digital (plataformas de mídia como Meta, LinkedIn; CDPs; ferramentas de campanha; AEM ou outros DAMs). - Familiaridade com Adobe Creative Cloud, incluindo Photoshop, InDesign, XD. - Confortável trabalhando com times de produto e engenharia em tópicos como fluxos de dados, requisitos de template e integrações. - Gestão de Mudança e Adoção: - Experiência desenhando e liderando programas de adoção (treinamento, enablement, governança). - Histórico comprovado de promover mudança de comportamento e adoção de ferramentas em organizações de marketing ou vendas. Requirements - Experiência com Adobe Experience Cloud (AEM, Adobe Journey Optimizer, Adobe Campaign, Adobe Analytics) ou plataformas enterprise equivalentes. - Experiência prévia em papel forward-deployed ou customer-zero (ex.: atuação próxima à engenharia em produtos de estágio inicial). - Background em consultoria, agência digital ou marketing operations. - Exposição a Success Accelerators, Ultimate Success ou ofertas de advisory equivalentes. Benefits - Localização: Brasil - Modelo: 100% remoto - Ambiente de trabalho: Colaboração diária frequente com times globais da Adobe — ambiente corporativo em inglês.

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