Role Description As Senior Director of Marketing Planning & Operations , you will be a strategic partner to the CMO and Marketing leadership team, responsible for building and running the operating model that powers a high-performing, modern marketing organization. This role sits at the intersection of strategy, operations, finance, analytics, and go-to-market execution, ensuring Marketing remains aligned to business priorities and delivers measurable impact on pipeline and revenue. Key Responsibilities - Own and evolve Marketing’s operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership. - Lead global Marketing Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions. - Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest-impact initiatives. - Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts—enabling rapid insight-driven course correction. - Partner cross-functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go-to-market execution. - Ensure strong measurement frameworks and data governance, providing clear visibility into Marketing’s contribution to pipeline, revenue, and efficiency targets. - Deliver executive-ready insights, translating complex data into clear recommendations that drive decisions and outcomes. - Lead Marketing’s AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement. - Influence and evolve the marketing technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI. - Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions. - Build and optimize end-to-end marketing processes, including lead management, campaign execution, and account-based marketing. - Lead and develop a high-performing team, fostering a culture of accountability, innovation, and continuous improvement. - Drive change management in close partnership with the CMO and senior stakeholders across the organization. Qualifications - 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations, with experience leading global teams. - 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment. - 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution. - Proven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibility. - Experience shaping or leading AI-enabled marketing transformation, including automation, intelligence, and adoption enablement. - Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high-growth or enterprise environment. - Strong command of marketing analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight. - Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms). - Demonstrated ability to lead cross-functional alignment across Marketing, Sales, RevOps, and Finance. - Strong people leadership skills with a track record of building, developing, and scaling high-performing teams. - Executive presence, change-management capability, and the ability to influence without authority. Benefits - Performance-based bonus plan. - Restricted stock unit awards as part of total compensation. - Comprehensive benefits and rewards package.

Role Description The Tradeshow Manager is accountable for end‑to‑end planning and execution of assigned mid‑to‑high‑complexity third‑party tradeshows. This role partners closely with business stakeholders, vendors, and the Tradeshow Operations Lead to deliver consistent, high‑quality experiences that meet brand, budget, and execution standards. You will enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities: - Own full lifecycle management of assigned tradeshows, from intake through post‑event reporting​ - Lead event planning, logistics, booth execution, and onsite delivery​ - Manage event budgets, vendor contracts, timelines, and deliverables​ - Coordinate with exhibit house, production partners, and internal teams​ - Apply ECoE standards for brand governance, asset reuse, and risk management​ - Support Tier 1 events under direction of the GL28 lead, as needed​ - Partner with internal stakeholders to understand objectives and ensure alignment - Identify execution risks early and escalate appropriately Qualifications - 5+ years of experience supporting or leading third‑party industry conferences and large-scale tradeshows, including Tier 1 events - 5+ years of demonstrated project management experience, including timeline development, risk mitigation, and cross-functional coordination (Workfront experience preferred) - 5+ years of experience with event budget tracking and financial management for events, including reconciliation and cost control - 5+ years of experience managing vendor and exhibit house relationships, including production, logistics, and onsite execution - 5+ years of experience and ability to support or deliver onsite execution, including troubleshooting and stakeholder management in a live environment - 5+ years of familiarity with lead capture processes, post-event reporting, and performance measurement to support ROI tracking - Proficiency with event technology platforms including Cvent, Jifflenow, Captello, Salesforce, and Marketo, with an understanding of lead capture and reporting integration - Access to reliable transportation and valid US driver’s license Requirements - Healthcare industry experience, with familiarity across payer, provider, or health services environments - Experience working in high-visibility, matrixed environments with multiple stakeholders and competing priorities - Strong understanding of event governance, brand standards, and operational best practices Benefits - Comprehensive benefits package - Incentive and recognition programs - Equity stock purchase - 401k contribution (all benefits are subject to eligibility requirements)

Role Description The Marketing Operations Manager is a project and process focused leadership role responsible for ensuring marketing strategy is planned, executed, tracked, and completed on time. This role bridges Strategic Marketing & Corporate direction, Performance Marketing insights, and commercial execution, enabling efficient go to market delivery across North America. The position is grounded in marketing project management, bringing discipline, structure, and transparency—while ensuring that insights from analytics, CRM data, and customer behavior translate into meaningful execution improvements across the marketing, sales, and loyalty journey. Key Responsibilities - Project Management & Delivery Ownership - Own end to end marketing project management across initiatives including: product launches, trade shows and events, creation, maintenance and deployment of collateral as catalogs, brochures, technical papers and thought leadership initiatives, website updates and enhancements, social media calendars and publishing, graphic design team and deliverables (brochures, sell sheets, media ads, digital assets). - Apply structured project management methodologies of the full marketing team to ensure clear scopes and timelines, defined owners and dependencies, and on time, high quality delivery. - Build visibility and accountability through disciplined planning, delivery and reporting. - Tools, Platforms & Ways of Working - Implement standardized work intake, prioritization, and approval workflows. - Create templates, calendars, launch plans, and execution playbooks. - Lead project planning and execution using MarTech across the teams. - Marketing Technology & CRM Enablement - Support implementation, deployment, and operational adoption of marketing technologies. - Ensure marketing systems are connected to CRM platforms to enable a seamless customer journey. - Partner with Performance Marketing and Commercial teams to ensure technology supports execution, segmentation, attribution, and lifecycle alignment. - Brand, Content & Campaign Execution - Oversee brand governance and ensure consistent messaging across all marketing outputs. - Own quality control of copy, design, and content accuracy—particularly in technical and industrial contexts. - Lead integrated, multi-channel campaigns supporting North America sales teams. - Ensure campaign execution supports higher quality MQLs that convert into long term customers. - Trade Show, Event & Commercial Enablement - Oversee end to end trade show and event execution. - Support distributors and customers with co-marketing initiatives and branded assets. - Work closely with commercial teams to align marketing execution to revenue priorities. - Ensure event and field marketing efforts are measurable and commercially relevant. - Cross Functional & External Collaboration - Operate effectively with internal industrial leaders and subject matter experts, North America commercial and sales teams, product and application specialists, external agencies and technology partners, distributors and channel partners. - Demonstrate strong multicultural collaboration skills across regions and functions. - Act as a proactive owner who removes friction and keeps initiatives moving forward. - Hands On Builder Role - This role is building the Marketing Operations function from bottoms up. - Requires comfort operating without full structure in place while actively creating it. Qualifications - Strong background in marketing project management. - Deep understanding of B2B marketing, particularly within industrial or technical environments. - Ability to connect marketing, sales, and loyalty funnel stages into one coherent journey. - Experience working across marketing operations, campaigns, technology, and content. - Analytical mindset with the ability to translate data into execution improvements. - Strong communication skills across technical, commercial, and creative stakeholders. - Proactive, detail oriented leader with strong ownership mentality. - Hands on experience or working knowledge of: - Enterprise CRM systems (SAP C4C preferred, Salesforce or similar acceptable). - Marketing automation and campaign platforms. - Website CMS platforms (Contentstack preferred, WordPress, Craft, or similar acceptable). - Project management platforms from Microsoft (e.g., Planner/Loop) also experience with other software (Monday.com, Asana, Jira, Smartsheet) is acceptable and transferable. Travel Requirements - 15-20% Benefits - Enjoy a generous PTO policy and 13 paid holidays. - SKF supports work/life integration, home, family, community, personal well-being and health. - At SKF, we strive to embed Diversity, Equity and Inclusion in everything we do. - Comprehensive healthcare options to fit your needs and opt out payment. - Added benefits include company paid life insurance, STD, LTD, critical illness coverage, tuition reimbursement, employee discount programs, and much more! - SKF offers STVS (Short Term Variable Salary) or Sales Incentive based on company performance and at the discretion of management. - Participate in our 401K program that boasts a 10% employer contribution: 100% match up to 5% of your elected contribution (100% Vested) plus an additional 5% company contribution.

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation • Track, analyze, and report on marketing campaign performance to inform strategic decisions • As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup • Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations • In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts • Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors • Develop and execute test plans to ensure newly implemented features are functioning as intended • Provide training and mentoring to marketing staff on best practices and using new features • Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports • Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features • Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built • Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals • Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development) • Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives • Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies