Most integrated and automated inventory software
Senior Director, Growth Marketing – Operations
Location
Colorado
Posted
39 days ago
Salary
$175K - $195K / year
Seniority
Senior
Job Description
Senior Director, Growth Marketing – Operations
Cin7
• Own and optimize Cin7’s inbound growth engine across paid media, web, lifecycle, AI engagement, and conversion pathways. • Drive pipeline creation and funnel efficiency across the customer journey. • Partner cross-functionally with Sales, Business Operations, Product Marketing, Partnerships, and Customer Success to improve revenue outcomes. • Build scalable growth programs aligned to company revenue goals and GTM priorities. • Lead adoption of AI-enabled marketing workflows, automation, and experimentation across the marketing organization. • Identify opportunities to improve speed, personalization, conversion, and operational efficiency using AI tools and systems. • Drive modern SEO, AEO (Answer Engine Optimization), AI search visibility, and content optimization strategies. • Evaluate and implement emerging AI technologies across the marketing ecosystem. • Own and evolve the marketing technology stack, including HubSpot, Salesforce integrations, analytics platforms, routing systems, and AI engagement tools. • Ensure scalable lead management, routing, attribution, lifecycle automation, and reporting processes. • Partner with Business Operations to maintain data integrity and improve funnel visibility across Marketing and Sales. • Build and maintain executive-level reporting, forecasting, attribution, and performance measurement frameworks. • Translate complex data into actionable business insights for executive leadership. • Drive a culture of experimentation, testing, and measurable performance improvement. • Oversee website growth strategy, conversion optimization, personalization, and digital experience initiatives. • Partner with content and digital teams to improve engagement, conversion rates, and buyer journey performance. • Leverage behavioral and intent data to create more personalized customer experiences. • Lead and mentor high-performing teams across demand generation, digital, web, and marketing operations. • Foster strong cross-functional alignment between Marketing, Sales, Business Operations, Product, and Executive stakeholders. • Operate as a strategic business partner with a strong bias toward execution and measurable impact.
Job Requirements
- 10+ years of experience in B2B SaaS marketing, growth, revenue marketing, or marketing operations leadership.
- Proven experience owning pipeline generation and full-funnel growth strategy.
- Deep expertise with modern marketing technology ecosystems, including CRM, MAP, analytics, attribution, and AI-enabled tools.
- Strong understanding of AI applications within marketing, demand generation, automation, and digital experience optimization.
- Experience partnering cross-functionally with Sales, Business Operations, Finance, Product Marketing, and Executive Leadership.
- Strong analytical and forecasting capabilities with executive-level communication skills.
- Experience leading and developing high-performing teams in fast-paced growth environments.
- Familiarity with SMB SaaS GTM motions preferred.
- Demonstrates a strong understanding of how AI is transforming modern B2B marketing, revenue operations, and buyer engagement.
- Comfortable leveraging AI tools and workflows to improve personalization, campaign execution, analytics, forecasting, content operations, and operational efficiency.
- Able to identify, evaluate, and operationalize practical AI use cases across the GTM organization.
- Understands how AI can support modern demand generation strategies, including conversational marketing, AI SDRs, intent signals, workflow automation, and predictive insights.
- Familiar with the evolving landscape of AI-driven search, Answer Engine Optimization (AEO), and changing buyer discovery behaviors.
- Partners effectively across Marketing, Sales, Business Operations, and Product teams to implement scalable AI-enabled processes and experiences.
- Maintains a mindset of experimentation, continuous learning, and responsible AI adoption within a fast-moving SaaS environment.
Benefits
- Comprehensive benefits to support your health and future, including medical, dental, vision, paid family leave and a 401(k) with company match.
- Time to recharge, with a flexible PTO policy plus a dedicated Global Cin7 Day to focus on your own wellbeing.
- A culture of connection and inclusion, where diversity is celebrated and everyone supports each other’s success.
- Opportunities to grow, with access to learning resources, professional development, and clear pathways for career progression.
- A connected global team, with frequent company-sponsored events and activities that bring us closer together, no matter where we work.
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