Influencer Research & Outreach Executive
Location
India
Posted
15 days ago
Salary
₹12K - ₹15K / month
Seniority
Senior
Job Description
Influencer Research & Outreach Executive
Gusti Leder GmbH
• Identify and research relevant influencers across Instagram and YouTube. • Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators. • Build and maintain influencer databases with accurate profile information. • Discover influencers across different niches, audience sizes, and geographic locations. • Analyze influencer profiles and content quality. • Evaluate influencer performance using key metrics such as: Engagement Rate (ER) Follower growth Reach and impressions (when available) Audience quality and authenticity Average views and interactions Identify fake followers, suspicious engagement patterns, or low-quality audiences. • Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance. • Initiate and manage conversations with influencers via Instagram DMs and email. • Follow up with influencers regarding collaboration opportunities. • Maintain professional communication and build long-term influencer relationships. • Track outreach status and response rates. • Maintain influencer outreach trackers and campaign databases. • Prepare influencer shortlists and recommendation reports. • Coordinate with marketing and internal teams regarding influencer selections. • Provide regular updates on outreach progress and campaign readiness.
Job Requirements
- Experience with Instagram and YouTube research.
- Strong understanding of influencer marketing and creator ecosystems.
- Knowledge of influencer discovery platforms.
- Understanding of influencer metrics, including: Engagement Rate (ER) Reach Audience Quality Views and Watch Time Growth Trends Ability to evaluate influencer-brand fit.
- Excellent written and spoken English communication skills.
- Strong attention to detail and organizational skills.
- Ability to manage multiple influencer conversations simultaneously.
- Proficiency in: Google Sheets Microsoft Excel Google Workspace
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