Title: Senior Manager, Influencer and Affiliate Marketing Location: Global Home Job Description: Hollister is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Hollister influencer/creator & affiliate marketing work. Connecting the Hollister brand with our customer in an authentic and brand-right way has been a key to the brand’s success. In fact, Hollister believes our clothes are made for being unapologetically you, so leveraging the human side of authentic connection in our creator marketing is a critical component of the brand’s path forward. This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Hollister’s key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will inspire conversations about Hollister in social feeds, highlighting the re-imagined brand, products and spirit of Hollister. Let’s get people talking. This job is located at our Global Home Office in Columbus, Ohio. What Will You Be Doing? - Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy. - Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies - Responsible for strategic management of the brand’s creator advocacy program and future growth - Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results - Represent brand on photoshoots and at events where applicable - Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics - Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies - Heavily coordinate with social channels to ensure alignment for engagement and posting strategies - Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties - Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels - Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs - Manage a team of 4 associates with a high-level of oversight, drive, and transparency - Responsible for tracking and managing budgets - Compile data for seasonal hindsight presentations - Build and maintain relationships with cross-functional partners - Works regularly with external agencies to build and drive industry-leading programs - Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns What Do You Need To Bring? - Bachelor’s Degree or related experience - 8+ years of marketing experience with a brand or agency, emphasis on influencer/creator marketing and affiliate marketing - Highly motivated and collaborative with a willingness to learn - Understanding of Gen Z and the global high school teen - Has experience building and motivating a team - Outstanding communication and presentation skills - Detail oriented and organized - Strategic, analytic and structured thinking ability Our Company  Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  - Incentive bonus program - 401(K) savings plan with company match - Annual companywide review process - Flexible spending accounts - Medical, dental and vision insurance - Life and disability insurance - Associate assistance program - Paid parental and adoption leave - Access to fertility and adoption benefits through Carrot - Access to mental health and wellness app, Headspace - Paid Caregiver Leave - Mobile Stipend - Paid time off and one paid volunteer day per year, allowing you to give back to your community - Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) - Seven associate wellness half days per year - Merchandise discount on all of our brands - Opportunities for career advancement, we believe in promoting from within - Access to multiple Associate Resource Groups - Global team of people who will celebrate you for being YOU! Company Description Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com. Learn more about A&F Co. by visiting our corporate website here. ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.

Role Description - Discover and onboard new influencers, establishing and maintaining strong relationships with influencers from TikTok, YouTube, and Instagram. - Coordinate with the Sales team to manage the onboarding process for new advertisers in influencer marketing. - Work closely with Sales and Account Management teams to build and manage relationships with advertising clients in influencer marketing. - Develop a deep understanding of clients’ businesses and leverage this knowledge to select the most suitable influencers. - Analyze influencer campaign data to provide detailed reviews and develop strategic plans for future campaigns. Qualifications - Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field. - 1–2 years of experience in mobile advertising or relevant industries is essential. - Fluency in both English is a must, and Mandarin is a plus. - Energetic and able to handle cross-cultural communication within a global team. - Eagerness to learn and adapt quickly in a fast-paced, aggressive industry environment. - Strong communication skills, with the ability to interact with internal teams from different countries, as well as external influencers and clients. - Aware of current trends and developments in the influencer world, with sensitivity to what is popular and emerging. Benefits - Competitive pay package, including base salary and bonus. - Traditional benefits such as Health, Dental, and Life Insurance, 401(k) plan, and Short-term and Long-term Disability coverage. - Ongoing growth and development opportunities, including training, on-the-job experiences, tuition reimbursement, and volunteer opportunities. - Opportunities to travel and gain firsthand industry insights globally, especially in Asia. - Free snacks and drinks. Company Description Nativex is a leading digital marketing agency with a global presence, offering high-quality user acquisition automation tools, KOL marketing services, and a wide range of creative customization capabilities. As part of the Mobvista Group, Nativex operates in 14 locations worldwide and serves over 3,000 brands and apps across more than 60 countries, helping them achieve cross-regional growth.

• Steuerung des kompletten Influencer-Marketing-Prozesses eigenverantwortlich • Identifikation passender Creator und Durchführung von Vertragsverhandlungen • Betreuung aller laufenden Kooperationen von der Kampagnen-Koordination bis zur abschließenden Auswertung • Kontinuierliche Beobachtung der Performance und Ableitung von Optimierungsmaßnahmen • Gezielter Einsatz relevanter Entwicklungen im Influencer-Marketing für unsere Marke

Role Description Als Influencer Marketing Freelancer stärkst du unsere Brand durch klare Strategie, ein umfangreiches Creator-Netzwerk und messbare Performance – projektbasiert und flexibel. Du gestaltest nicht nur Kampagnen, sondern treibst unsere Marke mit deinem Netzwerk, deinem Trendgespür und deiner Performance-Expertise maßgeblich voran. - Du steuerst den kompletten Influencer-Marketing-Prozess eigenverantwortlich, von der Idee bis zur Umsetzung. - Du identifizierst passende Creator, baust auf bestehenden Beziehungen auf und führst Vertragsverhandlungen, um die optimalen Partner für unsere Marke zu gewinnen. - Du betreust alle laufenden Kooperationen ganzheitlich, von der Kampagnen-Koordination bis zur abschließenden Auswertung. - Du beobachtest kontinuierlich die Performance, analysierst relevante Metriken und leitest daraus Maßnahmen zur zielgerichteten Optimierung ab. - Du erkennst relevante Entwicklungen im Influencer-Marketing frühzeitig und setzt sie gezielt für unsere Marke ein. Qualifications - 5+ Jahre Erfahrung im Performance-basierten Influencer Marketing mit nachweislich erfolgreichen Kampagnen. - Etabliertes Netzwerk an relevanten Influencern und Creatorn, unabhängig von einem Arbeitgeber. - Starke Kontakte auf Instagram sowie ein bestehendes Netzwerk zu relevanten YouTube- und Podcast-Creatorn. - Klare, empathische und überzeugende Kommunikation mit einem Gespür für erfolgreiche Verhandlungen. - Routinierter Einsatz von Tools wie Storyclash und Klar zur datenbasierten Kampagnensteuerung. - Präzise Analysefähigkeiten und ein gutes Auge für Trends sowie relevante Persönlichkeiten im Social-Media-Bereich. - Selbstständige Tätigkeit (Gewerbeschein oder Freiberufler) mit Erfahrung in der Zusammenarbeit mit Unternehmen auf Projektbasis. - Verhandlungssichere Deutsch- und sehr gute Englischkenntnisse. Benefits - Herausforderungen im Team, das an seine Mission glaubt, Gesundheit und Wohlbefinden zu einem Lebensstilkonzept zu machen. - Ein motiviertes, junges Team im Herzen von München, das mit Top-Talenten wachsen möchte. - Spannende Produkte basierend auf neuesten wissenschaftlichen Erkenntnissen, die einen großen Mehrwert bieten. - Wettbewerbsfähiges Gehalt, flexible Arbeitszeiten und faire Urlaubsregelung. - Regelmäßige Veranstaltungen wie Offsites, Knowledge Nights und Teamevents. - Benefits wie ein eigenes Dailybacs® Abo, gesunde Snacks im Office sowie Fitness- und Wellnessangebote.