• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution • Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing • Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality. • Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks • Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with • Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions • Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

• Own the go-to-market strategy and commercial success of Acquia Source • Drive the launch motion for Acquia Source as it rolls out to customers • Equip global sales, SEs, CSMs, and partners to win • Define what success looks like in numbers and instrument it from day one • Pull product, sales, demand gen, content, brand, CS, and partner teams onto the same page • Partner with demand gen and content to generate pipeline campaigns • Collaborate with PMM peers on shared narrative and joint launches

• We are seeking a Product Marketing Manager for Germany & Austria who will own regional marketing strategies and create meaningful impact in the healthcare environment. • In this role you will manage product launches, conduct market and competitor analyses, and develop audience-specific marketing materials for the local market. You will work closely with cross-functional teams and support the commercial organization in the region — always ensuring compliance with regulatory requirements. • Lead local marketing and launch strategy in coordination with EMEA teams to advance therapy development and market adoption. • Responsible for pricing strategy, value proposition and forecasts to achieve revenue and margin targets. • Derive commercial actions from market, customer and competitor analyses to continuously optimize market approach. • Develop and adapt marketing and sales materials to support commercial execution in the local market. • Plan and execute local events, workshops and training programs to increase awareness and product adoption. • Build and maintain relationships with key opinion leaders (KOLs), professional societies and other external healthcare stakeholders. • Work closely with the sales team to enable commercial execution through tools, training and materials. • Monitor product and market performance and derive optimization measures based on feedback and insights. • Ensure compliance with brand, legal and regulatory requirements. • Regularly provide business insights on launches, competition and market developments.

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings • Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors • Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media • Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines • Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes • Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement • Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency • Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks • Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities • Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation • Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies