• We are seeking a Product Marketing Manager for Germany & Austria who will own regional marketing strategies and create meaningful impact in the healthcare environment. • In this role you will manage product launches, conduct market and competitor analyses, and develop audience-specific marketing materials for the local market. You will work closely with cross-functional teams and support the commercial organization in the region — always ensuring compliance with regulatory requirements. • Lead local marketing and launch strategy in coordination with EMEA teams to advance therapy development and market adoption. • Responsible for pricing strategy, value proposition and forecasts to achieve revenue and margin targets. • Derive commercial actions from market, customer and competitor analyses to continuously optimize market approach. • Develop and adapt marketing and sales materials to support commercial execution in the local market. • Plan and execute local events, workshops and training programs to increase awareness and product adoption. • Build and maintain relationships with key opinion leaders (KOLs), professional societies and other external healthcare stakeholders. • Work closely with the sales team to enable commercial execution through tools, training and materials. • Monitor product and market performance and derive optimization measures based on feedback and insights. • Ensure compliance with brand, legal and regulatory requirements. • Regularly provide business insights on launches, competition and market developments.

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings • Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors • Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media • Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines • Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes • Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement • Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency • Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks • Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities • Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation • Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

• Serve as a technical expert leading thought leadership among government partners, customers, and at key industry events. • Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles. • Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS. • Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies. • Partner with cross-functional teams to support complex government contract vehicles and channel-centric business models (e.g., Carahsoft, GSA). • Develop compelling demo use cases and sales plays focused on government-specific environments, including hybrid cloud, zero trust, and critical infrastructure. • Create impactful marketing assets including white papers on compliance, blog posts, website content, and specialized sales collateral for Federal/SLED account teams. • Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth within specific agencies. • Engage the government cybersecurity community through social channels, technical forums, and industry events to foster advocacy and adoption. • Contribute to analyst and public relations efforts to amplify Tenable’s leadership in government-wide exposure management. • Develop and deliver partner and sales enablement programs, including training and resources that enhance customer success across the public sector.

• Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types • Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption. • Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business. • Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization. • Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools. • Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes. • Partner with demand generation and campaigns — Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.