• Develop impactful SEO strategies that generate leads and sales for clients • Collaborate with a strong, dynamic international team • Work alongside talented professionals • Manage SEO projects and implementations • Contribute to exciting new initiatives

• Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces • Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape • Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation • Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners • Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets. • Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data • Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture • Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages • Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity • Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market

Role Description We are currently working with a growing digital marketing business looking to hire an experienced Link Building Lead to join their SEO team. This is a fantastic opportunity for a senior offsite SEO professional who combines strong link-building expertise with leadership skills. The successful candidate will take ownership of link acquisition strategy, quality control, delivery management and team coordination, ensuring campaigns are delivered on time and to the highest standards. - Lead the link-building function across multiple client accounts - Select and approve high-quality, relevant domains and link opportunities - Ensure link delivery targets and campaign deadlines are consistently met - Identify and develop new link acquisition opportunities and outreach channels - Manage outreach campaigns and monitor performance - Maintain a healthy pipeline of qualified domains across multiple markets - Oversee external content writers and ensure content quality standards are met - Monitor budgets, costs and profitability of link-building activities - Manage supplier relationships and support payment approval processes - Ensure internal processes and systems are maintained accurately - Provide guidance, support and day-to-day leadership to the Offsite team - Produce regular reporting on delivery, performance and pipeline health Qualifications - Proven experience in a senior Link Building, Outreach or Offsite SEO role - Strong understanding of SEO, link acquisition strategies and domain evaluation - Experience managing outreach campaigns and supplier relationships - Ability to assess link quality, relevance and commercial viability - Experience leading projects, processes or teams - Strong organisational and project management skills - Excellent communication and stakeholder management abilities - Comfortable working in a fast-paced environment with multiple priorities Benefits - Competitive salary package - Opportunity to lead and shape the offsite SEO function - Remote and flexible working environment - Career progression within a growing business - Exposure to international markets and high-profile client campaigns

• Develop content strategies and perform keyword research • Identify optimization opportunities to improve visibility and traffic • Manage requirements and communications with clients • Conduct website audits and competitor analyses