International SEO/AEO Manager

SEO MarketingSEO MarketingFull TimeRemoteSeniorTeam 1-10Since 2013H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

$110K - $130K / year

Seniority

Senior

Bachelor Degree5 yrs expSpanishFrenchGermanDutchEnglish

Job Description

International SEO/AEO Manager

BetterHelp

• Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces • Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape • Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation • Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners • Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets. • Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data • Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture • Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages • Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity • Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market

Job Requirements

  • 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
  • Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
  • Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content
  • Proven track record of driving organic growth in non-English markets
  • Deep technical SEO fluency
  • Experience managing editorial or content teams, ideally across time zones and languages
  • Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
  • Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker

Benefits

  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

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