The leading provider of in-app social and community features to drive app engagement and revenues
Head of Growth & Demand Generation
Location
United States
Posted
15 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Growth & Demand Generation
Social+
Role Description We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution. While reporting operationally to the VP of Marketing, the role operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives. Responsibilities - Growth & Demand Strategy: Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks. - Events & Field Marketing: Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates. - Partnerships & Ecosystem: Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities. - Content, Social & Narrative: Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement. - PR & Earned Media: Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities. - Team Leadership & Execution: Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution. - Cross-functional collaboration: Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution. Qualifications - At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth. - Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases. - Proven track record of generating pipelines through non-paid or hybrid channels, selling to similar ICPs. - Strong strategic thinker with a high execution bias. - Comfortable being measured on revenue outcomes. - Able to balance creativity with commercial discipline. Benefits - Be part of a category-defining company: We're changing how brands build communities. - Total creative freedom: Bring wild marketing ideas to life with a team that supports experimentation. - Global, remote-first culture: Work with top talent across different countries. - Private Health Insurance (Medical & Dental): Your insurance plan includes dental care, so your smile is covered too! - Mental Health Support: Take care of your mind with an allowance to reimburse therapy sessions up to a certain limit. Your mental health matters! - Company-Sponsored Sports Sessions: We support your physical wellbeing by covering sports or fitness sessions of your choice — because staying active should fit your lifestyle, not a one-size-fits-all programme. - Well-being Allowance: Rest and recovery are just as important as performance. You will receive a wellbeing allowance for approved therapeutic and recovery treatments that support your physical health and relaxation.
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