• Lead end-to-end AI and Data ecosystem activation programs across events, experiences, communications, and joint content initiatives • Manage integrated marketing and communications activities aligned with ecosystem and business priorities • Coordinate the planning and execution of global ecosystem events and activations • Partner with business leadership, ecosystem partners, and cross-functional marketing and communications teams • Drive stakeholder engagement and maintain strong relationships with senior business leaders • Oversee experience design and ensure high-quality and compliant program delivery • Support the development of scalable messaging and marketing content • Track program performance, KPIs, ROI, and activation effectiveness • Identify opportunities for continuous improvement and optimization across activation programs • Manage multiple concurrent initiatives within tight timelines and evolving business priorities • Contribute to change management efforts supporting the evolving marketing and communications operating model

• Create high-quality, character-focused promotional art packages for marketing campaigns and product updates • Collaborate with marketing and art leadership to ensure alignment with brand guidelines and game aesthetics • Balance planned work with emergent marketing opportunities, communicating feasibility and proposing trade-offs where necessary

• Build and maintain a partner strategy and recruitment and engagement plan to rapidly increase sales pipeline and bookings results from the Instinct partner channel. • Design and implement co-marketing campaigns (email campaigns, newsletters, content syndication, webinars, PR, and more) to drive leads and a measurable impact to sales pipeline. • Create partner marketing materials to aid with recruitment and engagement, resulting in increased partner awareness, sales opportunities, and alignment with our business leaders designed with quality, thoroughness, and scalability. • Identify and recruit referral and reseller agreements in the US and globally to extend our reach and uncover sales opportunities. • Work with Senior Events Manager to support collaboration with Instinct partners/associations. • Roll out marketing enablement sessions and programs to partners, encouraging participation and knowledge sharing for Instinct’s product portfolio, ICP, and alignment on messaging. • Create and manage communications with channel partners to drive awareness of campaigns, product updates, and business news. • Conduct ongoing partner meetings, including monthly, quarterly, and annual meetings to plan activities and measure performance against goals. • Prepare and present monthly partner marketing plans and performance results cross-functionally and to the executive team.

• Develop and own retention marketing strategies across email and SMS for assigned clients. • Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting. • Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks • Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty). • Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines. • Ensure all programs follow deliverability, compliance, and best-practice standards. • Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth. • Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement • Use data and insights to make proactive recommendations and confidently challenge underperforming strategies • Support account managers in client meetings by presenting strategy, results, and recommendations • Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions. • Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives • Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences. • Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.