• Build and maintain a partner strategy and recruitment and engagement plan to rapidly increase sales pipeline and bookings results from the Instinct partner channel. • Design and implement co-marketing campaigns (email campaigns, newsletters, content syndication, webinars, PR, and more) to drive leads and a measurable impact to sales pipeline. • Create partner marketing materials to aid with recruitment and engagement, resulting in increased partner awareness, sales opportunities, and alignment with our business leaders designed with quality, thoroughness, and scalability. • Identify and recruit referral and reseller agreements in the US and globally to extend our reach and uncover sales opportunities. • Work with Senior Events Manager to support collaboration with Instinct partners/associations. • Roll out marketing enablement sessions and programs to partners, encouraging participation and knowledge sharing for Instinct’s product portfolio, ICP, and alignment on messaging. • Create and manage communications with channel partners to drive awareness of campaigns, product updates, and business news. • Conduct ongoing partner meetings, including monthly, quarterly, and annual meetings to plan activities and measure performance against goals. • Prepare and present monthly partner marketing plans and performance results cross-functionally and to the executive team.

• Develop and own retention marketing strategies across email and SMS for assigned clients. • Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting. • Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks • Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty). • Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines. • Ensure all programs follow deliverability, compliance, and best-practice standards. • Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth. • Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement • Use data and insights to make proactive recommendations and confidently challenge underperforming strategies • Support account managers in client meetings by presenting strategy, results, and recommendations • Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions. • Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives • Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences. • Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.

Role Description The Digital Marketing Manager (EMEA) will be responsible for developing and executing digital marketing strategies tailored to the Europe, Middle East, and Africa markets. You will lead content creation, online campaigns, and localized outreach to healthcare professionals, radiology decision-makers, and patients across EMEA territories. Reporting to the Senior Marketing Manager, you will collaborate on brand messaging and storytelling initiatives aligned with AIRS Medical’s global vision. Responsibilities - Develop and manage digital marketing campaigns targeting EMEA healthcare markets - Create and localize content for social media, email marketing, website, and digital channels to engage diverse EMEA audiences - Collaborate with creative teams to produce culturally relevant and compliant visuals and messaging - Manage website updates and SEO optimized content for EMEA markets - Analyze campaign performance and adjust strategies based on metrics and market insights - Support event marketing efforts including conferences, webinars, and health industry events within EMEA - Coordinate with sales and product teams to ensure consistent messaging and lead generation efforts Qualifications - 3-5+ years of experience in digital marketing, preferably within healthcare or B2B technology sectors - Proven experience with social media management, email marketing, and digital advertising - Strong content creation and copywriting skills, with ability to tailor messaging across cultures - Experience with SEO, analytics tools, and CMS platforms - Ability to manage projects across multiple countries and work in a remote environment - Fluent in English; additional EMEA language skills are a strong plus Preferred Experience - Experience marketing within EMEA healthcare markets - Familiarity with regulatory and compliance requirements in EMEA healthcare advertising - Knowledge of content creation tools, such as Figma and video production support Work Conditions and Environment - Work type: Full time under EOR - Work from home, with occasional business travel - Collaborate with team members around the country and the world - Paid Time Off (30 days) - Onboarding gifts and home office supplies - Training & Development Hiring Process - Document Screening - Cognitive Assessment - Competency-based interview (Hiring manager, HR) - Competency-based interview (Peer interview, HR) - Culture-fit Interview (C Level) - Onboarding

• Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands. • Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy. • Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights. • Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel. • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution. • Maintain brand consistency across all deliverables, upholding brand integrity.