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Retention Marketing Strategist
Location
United States
Posted
15 days ago
Salary
0
Seniority
Mid Level
Job Description
Retention Marketing Strategist
eHouse Studio
• Develop and own retention marketing strategies across email and SMS for assigned clients. • Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting. • Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks • Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty). • Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines. • Ensure all programs follow deliverability, compliance, and best-practice standards. • Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth. • Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement • Use data and insights to make proactive recommendations and confidently challenge underperforming strategies • Support account managers in client meetings by presenting strategy, results, and recommendations • Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions. • Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives • Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences. • Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.
Job Requirements
- 2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred)
- Proven experience building and optimizing email and SMS campaigns and automated flows
- Strong understanding of segmentation, personalization, and lifecycle marketing strategies
- Experience analyzing performance metrics and using data to inform strategy and optimization
- Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment
- Excellent written and verbal communication skills, including client-facing presentations
- High attention to detail and strong project management skills
- Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar
- Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce)
- Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)
Benefits
- Flexible work arrangements
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