• Develop and manage digital marketing campaigns targeting EMEA healthcare markets • Create and localize content for social media, email marketing, website, and digital channels to engage diverse EMEA audiences • Collaborate with creative teams to produce culturally relevant and compliant visuals and messaging • Manage website updates and SEO optimized content for EMEA markets • Analyze campaign performance and adjust strategies based on metrics and market insights • Support event marketing efforts including conferences, webinars, and health industry events within EMEA • Coordinate with sales and product teams to ensure consistent messaging and lead generation efforts

Execute and optimize marketing campaigns using Adobe Marketo Engage, collaborate with global teams for campaign localization, implement A/B testing strategies, and track campaign metrics for continuous improvement.

Title: Senior Manager, Consumer Marketing (Newsletters & Apps) Location: NYC - 1211 Ave of the Americas Full time Job Description: Job Description : We are seeking a Senior Manager, Consumer Marketing – Newsletters, Memberships & Apps to lead audience growth, engagement, and retention strategies across our newsletter portfolio, free membership offerings, and suite of mobile applications. This role will be responsible for driving subscriber acquisition and lifecycle marketing initiatives that scale high-quality audiences while maintaining strong engagement and retention performance. You will partner closely with editorial, creative, product, analytics, and external partners to execute data-informed growth strategies across paid, owned, earned, and partnership channels. The ideal candidate combines performance marketing expertise, strong analytical capabilities, and cross-functional collaboration skills with a passion for media, audience growth, and consumer engagement. Key Responsibilities: Growth Strategy & Audience Acquisition ● Develop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile apps ● Manage a balanced channel mix across paid and organic acquisition tactics, including digital advertising, owned platforms, partnerships, and referral programs ● Identify new opportunities to scale qualified audiences while maintaining efficiency and engagement quality Paid Media Planning & Optimization ● Plan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platforms ● Manage budgets, pacing, and performance against key growth targets ● Partner with external agencies, consultants, or vendors as needed to support campaign execution and scale Creative Campaign Development ● Collaborate with internal creative and marketing partners to develop effective campaign concepts and assets ● Write creative briefs that clearly define campaign goals, audiences, messaging, and performance objectives ● Ensure creative assets align with brand standards and are optimized for channel performance Partnership Marketing ● Develop and manage strategic partnerships that support audience acquisition, awareness, and engagement goals ● Identify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiatives ● Track performance and optimize partnership outcomes over time Referral & Organic Growth Programs ● Lead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiences ● Manage referral tools, incentives, and testing strategies to increase word-of-mouth growth Performance Analysis & Reporting ● Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement ● Use data and testing insights to refine targeting, messaging, creative, and lifecycle strategies ● Present recommendations and results to internal stakeholders on a regular basis Lifecycle Marketing & Retention ● Own post-signup engagement strategies, including onboarding and automated lifecycle journeys ● Optimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience value ● Partner with editorial and product teams to support ongoing audience engagement initiatives Cross-Functional Collaboration ● Work closely with editorial, product, analytics, creative, and business teams to align marketing initiatives with broader company priorities ● Support integrated planning across channels and departments to maximize growth opportunities ● Partner with editorial to align content with audience needs. ● Work with ad sales to execute sponsorships and campaigns. Requirements: ● 5+ years of experience in digital marketing, growth marketing, lifecycle marketing, or audience development ● Experience managing acquisition and retention campaigns across multiple digital channels ● Background in media, publishing, subscription, app-based, or consumer-facing businesses preferred ● Strong knowledge of paid media platforms, campaign optimization, and performance marketing principles ● Experience with analytics platforms such as Google Analytics, Looker, Tableau, or similar tools ● Familiarity with email service providers (ESPs), CRM systems, and marketing automation platforms ● Ability to translate performance data into actionable recommendations ● Strong project management and organizational skills ● Excellent written and verbal communication skills Preferred Qualifications: ● Experience with newsletter growth, app user acquisition, and direct response marketing ● Familiarity with referral marketing platforms and lifecycle testing strategies ● Experience working with editorial or content-driven organizations ● Understanding of subscription or membership business models Note: This role will adhere to a hybrid work model (subject to change as business needs evolve). Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Base Pay Range: 110,000 - 120,000 + Bonus We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Role Description The Loyalty Marketing Manager is a strategic, results driven leader, primarily responsible for growing our David’s Diamond Loyalty Program. This role is responsible for driving membership growth, engagement, and revenue through innovative loyalty marketing strategies, partnerships, and promotions. The ideal candidate has hands-on experience in loyalty program management, partnership development, and omnichannel marketing campaigns that drive both traffic and sales. - Develop and execute the overall strategy for David’s Diamond Loyalty Program to maximize membership growth, retention, and engagement. - Analyze program performance metrics, customer behavior, and sales data to inform strategy and optimize campaigns. - Identify opportunities for both paid and free loyalty programs, including tiered memberships, VIP experiences, and other engagement models. - Build and manage partnerships with external brands to provide compelling perks, offers, and co-branded experiences for members. - Develop creative offers, promotions, gifts with purchase, sweepstakes, and other loyalty incentives that drive both acquisition and repeat purchase behavior. - Collaborate with internal merchandising, e-commerce, and retail teams to ensure program offers are aligned with business objectives and seasonal initiatives. - Plan, execute, and optimize multi-channel campaigns (email, social, in-store, digital advertising) that drive loyalty engagement, traffic, and revenue. - Work cross-functionally with channel leads (e.g., email/CRM, social, website, stores, content, PR) to deliver on loyalty strategies and initiatives. - Oversee the implementation of tactics, track campaign performance, and pivot strategies as needed to ensure success. - Manage special initiatives including giveaways, sweepstakes, limited-time promotions, and seasonal loyalty campaigns. - Manage marketing and promotional budgets for loyalty campaigns, ensuring maximum ROI on all initiatives. - Monitor KPIs, track performance against goals, and prepare reports for leadership on membership growth, engagement, and campaign ROI. - Partner with CRM, digital, social and marketing teams to create seamless, personalized, and engaging experiences for loyalty members across all touchpoints. - Continuously monitor member feedback and insights to improve program features, offers, and overall satisfaction. - Work closely with product, merchandising, digital, retail, and analytics teams to ensure loyalty program initiatives support broader business objectives. Qualifications - Bachelor’s degree in Marketing, Business, or related field. - 5+ years of experience in loyalty marketing or customer engagement programs. - Proven track record of growing membership programs, while driving traffic and revenue through loyalty initiatives. - Experience managing partnerships and developing co-branded offers with external brands. - Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations. - Experience managing promotional loyalty budgets and optimizing ROI. - Excellent communication, project management, and collaboration skills, with proven experience working cross-functionally. Preferred Qualifications - Experience in retail, fashion, or bridal industries. - Knowledge of loyalty platforms and CRM systems. - Experience with both digital and in-store loyalty activation. Key Competencies - Strategic thinker with creative problem-solving abilities. - Data-driven decision-maker with a passion for customer experience. - Ability to manage multiple projects and initiatives in a fast-paced environment. - Strong cross-functional collaboration skills. Benefits - Full Time Opportunity – A comprehensive benefits package is available. - Rewarding Environment and Competitive Pay. - Generous Dream Maker Discount After First Pay Period. - Referral Incentive Program. - Dayforce Wallet – Get Paid Early! - Health/Dental/Vision Insurance. - 401K Program. - Paid Vacation, Wellness Days & Holidays, including your Birthday off! - Pet Benefits.