• Own the Global Web Content Experience • Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance • Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals • Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits • Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies • Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g. Google Maps). • Drive on-site and technical SEO improvements, including metadata, schema, internal linking, optimized structured content, and site performance • Design and execute a digital PR and off-site content strategy • Strengthen brand authority across: Third-party platforms, Industry publications, Partner ecosystems • Ensure consistent and credible brand representation beyond owned channels • Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO implementation • Work with analytics, CRM, and paid media teams to align content with broader marketing strategies • Support A/B testing and conversion optimization initiatives • Establish and maintain content governance standards and SEO best practices across global teams • Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality • Monitor performance, analyze trends, and deliver actionable insights to improve engagement and search visibility • Contribute to CMS enhancements, re-platforming initiatives, and digital roadmap prioritization

• Develop impactful SEO strategies that generate leads and sales for clients • Collaborate with a strong, dynamic international team • Work alongside talented professionals • Manage SEO projects and implementations • Contribute to exciting new initiatives

• Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces • Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape • Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation • Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners • Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets. • Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data • Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture • Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages • Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity • Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market

Role Description We are currently working with a growing digital marketing business looking to hire an experienced Link Building Lead to join their SEO team. This is a fantastic opportunity for a senior offsite SEO professional who combines strong link-building expertise with leadership skills. The successful candidate will take ownership of link acquisition strategy, quality control, delivery management and team coordination, ensuring campaigns are delivered on time and to the highest standards. - Lead the link-building function across multiple client accounts - Select and approve high-quality, relevant domains and link opportunities - Ensure link delivery targets and campaign deadlines are consistently met - Identify and develop new link acquisition opportunities and outreach channels - Manage outreach campaigns and monitor performance - Maintain a healthy pipeline of qualified domains across multiple markets - Oversee external content writers and ensure content quality standards are met - Monitor budgets, costs and profitability of link-building activities - Manage supplier relationships and support payment approval processes - Ensure internal processes and systems are maintained accurately - Provide guidance, support and day-to-day leadership to the Offsite team - Produce regular reporting on delivery, performance and pipeline health Qualifications - Proven experience in a senior Link Building, Outreach or Offsite SEO role - Strong understanding of SEO, link acquisition strategies and domain evaluation - Experience managing outreach campaigns and supplier relationships - Ability to assess link quality, relevance and commercial viability - Experience leading projects, processes or teams - Strong organisational and project management skills - Excellent communication and stakeholder management abilities - Comfortable working in a fast-paced environment with multiple priorities Benefits - Competitive salary package - Opportunity to lead and shape the offsite SEO function - Remote and flexible working environment - Career progression within a growing business - Exposure to international markets and high-profile client campaigns