• Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types • Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption. • Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business. • Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization. • Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools. • Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes. • Partner with demand generation and campaigns — Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.

• Define and lead global Product Marketing strategy across a broad digital entertainment product portfolio • Responsible for making products clearly positioned, commercially relevant, differentiated in the market and successfully launched across international regions • Define product positioning across the full portfolio • Create clear messaging frameworks for different markets and audiences • Translate complex product capabilities into commercially relevant narratives • Lead go-to-market strategy for new launches and major product updates • Build structured launch frameworks across markets and product lines • Align Product, Commercial, Brand and Operations teams around clear launch priorities • Use customer insight, product analytics and market data to guide strategy • Monitor competitor positioning and market trends • Provide recommendations that support roadmap, packaging and commercial decisions • Lead, mentor and develop a Product Marketing team • Create scalable processes and communication standards • Influence senior stakeholders across international teams • Support acquisition, retention, engagement and monetization objectives • Identify product marketing opportunities that improve commercial performance • Measure impact and continuously refine Product Marketing strategy

• Own the strategic alignment and execution for GTM events and programs • Provide the cross-functional leadership and orchestration required to activate Lumin's growth strategy across the entire prospect and client journey • Own program orchestration across the full commercial bowtie, from prospect engagement and new logo acquisition through client onboarding, expansion, and retention • Ensure every Growth org function is coordinated against a single integrated plan in accordance with the aligned strategy • Chair Lumin's cross-functional growth council, holding all Growth org functions accountable to a coordinated commercial plan • Own the full Lumin event portfolio end to end, including strategic planning, execution and cross-functional alignment across various events • Ensure all elements of major events are aligned to central strategy defined in partnership with the CGO • Own the P&L; budget, spend, and return measured in pipeline influenced, client retention signals, and expansion conversations opened • Lead cross-functional alignment for major events across multiple teams • Own the coordination and orchestration of the full event calendar

• Design and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral. • Own self-serve onboarding so users reach their "first magic moment" in minutes, not days. • Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors. • Craft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market. • Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness. • Identify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores). • Establish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left." • Design and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.