Finite State logo
Finite State

Finite State is a computer and network security company that is on a mission “to protect the devices that power our modern lives.” The company strives to foster an empathetic,

Regional Sales Director

Location

United States

Posted

45 days ago

Salary

$280K - $350K / year

Seniority

Lead

Job Description

Regional Sales Director

Finite State

Role Description Finite State is seeking an experienced, high-agency Regional Sales Director (RSD) to own pipeline creation and revenue execution as an individual contributor across the West region. This role is focused on manufacturers of connected devices, especially industries facing escalating firmware, SBOM, and product compliance pressure (e.g., automotive, medical devices, industrial automation, energy, and telecom/networking). You’ll run complex, consultative sales cycles end-to-end partnering tightly with Solutions Engineering, Product, and Customer Success to land new logos, expand strategic accounts, and move early-stage opportunities to closed-won through disciplined deal strategy. What you’ll do - Own new logo acquisition and expansion across the West region, consistently hitting quarterly and annual targets. - Prospect, qualify, and close opportunities in priority verticals (medical devices, automotive, industrial/OT, energy/critical infrastructure, telecom/networking). - Lead enterprise discovery focused on firmware risk, SBOM evidence, supplier exposure, regulatory readiness, and long device lifecycles. - Run complex consultative sales cycles from first meeting through POV, pricing, security reviews, procurement, and contract execution. - Partner closely with Solutions Engineering to deliver sharp demos, POVs, and technical validation tied to buyer evidence requirements. - Build and maintain relationships with C-level and VP stakeholders (CISO, VP Product Security, Engineering leadership, Compliance/Regulatory, PSIRT leadership). - Maintain strong post-sale executive relationships to identify expansion opportunities, coordinate with CS/Services, and reinforce measurable value. - Support renewals by ensuring customer outcomes are visible, risks are forecasted early, and value is reinforced through the renewal cycle. - Own Salesforce hygiene: pipeline quality, stage discipline, close plans, MEDDPICC (or similar) rigor, and accurate forecasting. - Stay current on device security and compliance drivers (e.g., EU CRA, FDA cyber requirements/524B, CE RED, PSTI, ISO 21434 / UNECE R155, and emerging SBOM expectations), and translate them into concrete buyer urgency. Qualifications - 7+ years of quota-carrying B2B sales experience in enterprise software / technical platforms (security or adjacent technical domains preferred). - Proven success closing mid-market to enterprise deals with multi-stakeholder buying committees and long, complex sales cycles. - Demonstrated ability to sell to technical and executive audiences (Engineering, DevOps, Product Security, AppSec, CISO/CTO). - Familiarity with connected device realities: embedded systems / firmware, SBOMs, SCA, binary analysis, supplier SBOM intake/reconciliation, vulnerability management, and evidence-driven compliance. - Strong command of solution/value selling and a structured methodology (MEDDPICC or equivalent). - Comfort operating in an early-stage/high-growth environment: self-directed, hands-on, and collaborative with SE/Product/Marketing/CS. - Customer-first orientation with the ability to be direct, evidence-based, and credible with skeptical technical teams. - West location required, with willingness to travel for strategic accounts, POV workshops, and exec meetings. Compensation & Benefits - Tier 1 (San Francisco, Los Angeles, Seattle): $300,000 - $350,000 OTE - Tier 2 (All Other Locations): $280,000 - $300,000 OTE - The final base salary will be determined by experience, skill set, and specific location. - This role is eligible for equity and benefits. Company Description At Finite State, we're on a mission to secure the connected world. Our platform empowers product security teams to detect vulnerabilities, manage software supply chain risks, and ensure compliance across complex device ecosystems. From IoT to critical infrastructure, we provide unparalleled visibility into firmware and software components, helping organizations protect their products and customers. - We move with urgency and intent — we’re transparent, own outcomes, put customers first, speak up, and learn fast — turning evidence into action. - CLARITY is how we move fast without breaking trust. - We are proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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