• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging. • Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data. • Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting. • Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors. • Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines. • Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools. • Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials. • Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics. • Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.

Role Description At Innodata, we’re partnering with the world’s leading technology companies to build the future of generative AI and large language models (LLMs). We’re on the lookout for smart, savvy, and curious Generative AI Specialist to join our global contributor community as part of our Subject Matter Expert (SME) on Demand program. This is not a traditional full-time role. It’s a part-time, remote, flexible, project-specific opportunity designed for those who want to make a real impact—on their schedule. Whether you're a writer, linguist, educator, researcher, or just deeply passionate about language and logic, this role lets you contribute to cutting-edge AI development while maintaining control over your time. You’ll be helping LLMs learn the intricacies of language and reasoning—not just how to write, but how to think. If you’ve ever dreamed of shaping the intelligence behind tomorrow’s technology, this is your chance. This is more than just a gig—it’s a rare chance to help shape the future of AI from anywhere in the world, on your own terms. What You’ll Own - Rating/assessing the performance of AI models or algorithms based on their output or behavior through a set of evaluative questions. - Labeling elements of a piece of content rather than the content as a whole. - Assigning predefined categories or labels to items. - Evaluating the perceived quality and/or appropriateness of content. - Generating labels to advance understanding of a concept, trend etc. - Creation of additional training data for machine learning models by applying transformations to the original data, such as modifying images (rotation, flipping, cropping), generating new text (paraphrasing, summarization), or altering audio/video signals (speed modification, pitch shifting) to reduce overfitting and increase dataset diversity. - Reviewing data and identifying whether or not a product feature works as intended based on the project's guidelines. - Labeling model outputs to identify if a piece of content is or isn't something. Examples: identify clickbait; identifying gaming videos; identifying branded content. - Ordering or ranking items based on a set of preferences or criteria. - Creating prompts or questions that will be used to generate responses from a language model or other AI system. - Projects that evaluate the relevance of content based on a relevancy scale (1-3, 1-5, etc.). - Generating responses to prompts or questions using a language model or other AI system. - Rewriting existing text while preserving the original meaning, often to improve clarity or style and adherence to guidelines. - Producing concise summaries of longer pieces of text or data. - Converting spoken language or audio content into written text. - Converting text or spoken language from one language to another. - Gathering and compiling various forms of data to be used for training, evaluating, or fine-tuning the AI models. This may include text, images, videos, audio files, or other types of digital content. Qualifications - A Bachelor’s degree or higher in a humanities specialization is required. - Advanced degrees are strongly preferred (Master’s or PhD). - Professional or Expert level proficiency (C1/C2) in English. Requirements - The expected hourly salary range for this position is $15 p/hour, based on experience, skills, and qualifications. Important Notice Please be aware of recruitment scams involving individuals or organizations falsely claiming to represent employers. Innodata will never ask for payment, banking details, or sensitive personal information during the application process. To learn more on how to recognize job scams, please visit the Federal Trade Commission’s guide at https://consumer.ftc.gov/articles/job-scams . If you believe you’ve been targeted by a recruitment scam, please report it to Innodata at verifyjoboffer@innodata.com and consider reporting it to the FTC at ReportFraud.ftc.gov .

Role Description Our customers and their consumers deserve the best retail experience. We are looking for a creative and technically confident AI Marketing Assistant to join our growing Marketing team. In this role, you will harness the latest AI tools and technologies to accelerate content production, improve campaign performance and help Cybertill tell its story more compellingly across digital and traditional channels. You will work closely with our Sales and Marketing leadership to embed AI-driven workflows into everyday marketing activities, supporting both the Cybertill and Kudos Software brands. - Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging. - Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data. - Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting. - Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors. - Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines. - Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools. - Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials. - Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics. - Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency. Qualifications - A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity. - Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience. - Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting. - A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics. - Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business. - Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment. - A collaborative, team-first attitude with clear and confident communication skills, both written and verbal. - Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience. Requirements - Results focused - Team focused - Accountable - Service orientated - Innovative & Passionate - An excellent communicator both internally and externally - Focused on the importance of a good user experience, and a customer centric ethos Qualifications / Experience - A degree (or equivalent experience) in Marketing, Communications, Business, or a related discipline. - Experience in a marketing role, with demonstrable use of AI tools to improve output or efficiency. - Hands-on experience with HubSpot and marketing automation platforms. - Familiarity with Google Analytics 4, Google Ads or LinkedIn Campaign Manager is advantageous.

• You develop complex automations that go beyond the capabilities of no-code tools — API integrations, custom Python/TypeScript scripts, agentic workflows, internal tools. • You enable colleagues across all departments to build their own automations. • You lead the AI Circle, offer office hours, run hands-on workshops, and write internal documentation that enables self-service. • You select our AI tool stack and define and maintain the standard set of approved tools. • You manage data flows and security and are responsible for the AI tracker. • You perform basic privacy and security reviews for system integrations and ensure compliance. • You create a shared foundation — a common infrastructure so others can develop safely and quickly.