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Account Based Marketing Manager
Location
Texas
Posted
16 days ago
Salary
0
Seniority
Senior
Job Description
Account Based Marketing Manager
Coupa Software
• Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation. • Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team. • Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees. • Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages. • Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment. • Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.
Job Requirements
- 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
- Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
- Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
- Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
- Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
- Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.
Benefits
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
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