• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won. • Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage. • Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity. • Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation. • Apply CRO disciplines across landing pages, ad creative, and lead capture. • Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned. • Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement • Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans • Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities • Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards • Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages) • Track and report on campaign performance, including engagement, lead generation, and pipeline contribution • Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization • Support field marketing initiatives such as trade shows, webinars, and provider-facing events • Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams • Contribute to testing and experimentation efforts to improve campaign performance over time

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities • Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency • Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts • Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers • Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands • Run timelines, budgets, deliverables, and approvals so nothing slips • Act as the single point of contact for creators, clients, and internal teams • Hold cross-functional team members accountable to deadlines and deliverables • Stay ahead of problems and keep every stakeholder aligned • Build creator pricing from the ground up using CPV and projected performance • Negotiate creator fees against budget and target CPV • Proactively negotiate added-value assets and maximise the value on every deal • Manage campaign budgets line by line • Treat every campaign as a commercial unit • Build trusted relationships through clear, proactive communication • Read each client's style and match it • Anticipate client needs, surface insight, and create conditions for renewal and growth • Build casting shortlists and identify creator-fit based on client archetype • Source, brief, and manage creators across the full campaign lifecycle • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives • Handle creator contracting, usage rights, and disclosure compliance cleanly • Track performance against CPV, reach, engagement, and conversion • Use analytics tools to monitor campaigns in flight • Turn data into clear, actionable recommendations clients can act on • Live in Kyra's proprietary platform as a power user • Use AI daily to move faster and improve quality of your work • Bring a willingness to experiment