• Own day-to-day delivery of multiple influencer campaigns at once, across several brands • Run timelines, budgets, deliverables, and approvals so nothing slips • Act as the single point of contact for creators, clients, and internal teams • Hold cross-functional team members accountable to deadlines and deliverables • Stay ahead of problems and keep every stakeholder aligned • Build creator pricing from the ground up using CPV and projected performance • Negotiate creator fees against budget and target CPV • Proactively negotiate added-value assets and maximise the value on every deal • Manage campaign budgets line by line • Treat every campaign as a commercial unit • Build trusted relationships through clear, proactive communication • Read each client's style and match it • Anticipate client needs, surface insight, and create conditions for renewal and growth • Build casting shortlists and identify creator-fit based on client archetype • Source, brief, and manage creators across the full campaign lifecycle • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives • Handle creator contracting, usage rights, and disclosure compliance cleanly • Track performance against CPV, reach, engagement, and conversion • Use analytics tools to monitor campaigns in flight • Turn data into clear, actionable recommendations clients can act on • Live in Kyra's proprietary platform as a power user • Use AI daily to move faster and improve quality of your work • Bring a willingness to experiment

• Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads • Execute rigorous keyword management • Adjust and refine bid strategies based on performance trends • Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies • Identify tracking needs or issues for current campaigns • Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations • Initiate and manage creative requests to get necessary ad assets.

• Plan, launch, and optimize campaigns across Google and Meta • Write compelling ad copy and collaborate with design on creative assets • Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy • Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA • Conduct audience research and build targeted segments • Run A/B tests on creatives, copy, and audiences • Report weekly on spend, performance, and recommendations

• Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.) • Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights • Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests • Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies • Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews • Maintain and update internal reporting documents and dashboards • Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team • Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements • Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue • Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance • Research and document potential new acquisition opportunities (networks, formats, tools, etc.) • Stay up-to-date on platform rules, policy changes, and algorithm shifts