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The Software Supply Chain Security Platform for Dev and SOC Teams
Senior Director, Product Marketing
Location
United States
Posted
18 days ago
Salary
$206K - $216K / year
Seniority
Lead
Job Description
Senior Director, Product Marketing
ReversingLabs
Role Description We are seeking extraordinary talent for this game-changing opportunity to help forge a transformational journey at ReversingLabs. The Senior Director of Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. This role will define ReversingLabs’ positioning, messaging, and competitive differentiation. This role will report to the VP of Product Management, which is a deliberate, strategic decision. As part of the product management organization, you’ll have faster access to product insights and tighter alignment on positioning before launch. What You Will Do - Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral. - Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives. - Facilitate executive alignment on value proposition and key messaging. - Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support. - Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use. - Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs. - Manage the marketing product launch process, including acting as an evangelist for new product capabilities. - Understand market trends, customer requirements, product use cases, and buying behavior. - Own day-to-day and long-term management of our competitive landscape. - Develop and curate strong messaging, campaigns, and sales and channel assets. - Educate the market about ReversingLabs’ value offerings through multiple assets. - Assist with the ReversingLabs customer reference program. - Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives. - Establish KPIs and metrics to evaluate the effectiveness of product marketing. - Manage and expand ReversingLabs’ industry analyst program. Qualifications - 10+ years of experience in product marketing in the cybersecurity industry. - Proven ability to build and lead a high-performing product marketing team. - Demonstrated ability to deeply understand the technical aspects of our solutions. - PE- or VC-backed startup experience is a plus. - Track record in building new categories and or pivoting categories. - Deep understanding of the security market and competitive landscape. - Experience building trusted relationships with executive sponsors and end users. - Bachelor’s degree in computer science, marketing, business, or related area. - Outstanding written and verbal communication skills. - Experience with evangelizing products and public speaking at conferences and webinars. - Proven track record of taking ownership and delivering results in a fast-paced environment. - Demonstrated experience managing projects across functional teams. - Experience with analyst relations. - Uses data to measure results and inform decision-making. - Based in the United States. - Ability to travel 30% of the year. Leadership Capabilities - Communicates and influences - Clearly communicates information and ideas. - Builds and maintains high-performing teams - Attracts, develops, engages, and retains talented team members. - Analytical and instinctual - Compares information from multiple sources to identify core issues. - Business acumen - Deep understanding of the cybersecurity market and SaaS products. Benefits - Base Salary: $206,000 – $216,000 plus performance-based bonus or commission. - 401(k) with both Traditional and Roth options. - Flexible Spending Accounts (Health Care & Dependent Care). - Exceptional medical coverage, covering nearly 90% of premiums. - Health Reimbursement Arrangement (HRA) for medical deductible reimbursement. - 100% Employer-paid dental, vision, disability, and life insurance. - Voluntary benefits including life insurance and accident coverage. - Pet insurance. - Complimentary Calm app membership. - Flexible PTO and quarterly wellness weekends. - Remote work stipend. - Volunteer Time Allowance: 8 paid hours annually. - Continuous learning and development with full access to Udemy Business. - Clear paths for advancement and ongoing career development. - A collaborative, innovative, and remote-first environment.
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BoomiBoomi is the platform for intelligent connectivity and automation. Connect everyone to everything, anywhere.
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