• Define and evolve the UX vision, principles, and standards for Core Product. • Translate business strategy and user insights into clear UX direction and roadmaps. • Champion user-centered design and accessibility best practices at all levels of the organization. • Lead, mentor, and grow a team of Product Designers • Establish clear roles, career paths, and performance expectations. • Foster a culture of collaboration, creativity, and continuous learning. • Oversee end-to-end UX processes including research, ideation, prototyping, testing, and design delivery. • Review and provide feedback on key design initiatives and deliverables. • Balance user needs with business objectives, technical constraints, and timelines. • Leverage qualitative and quantitative data to inform design decisions. • Advocate for testing, validation, and iteration throughout the product lifecycle. • Ensure design consistency, quality, and scalability through design systems and governance. • Partner closely with Product, Engineering, Data, Marketing, and Customer teams. • Influence product strategy by grounding decisions in user research and usability insights.

• Provide vision for the game's UI/UX, ensuring alignment with the game's creative vision and player experience goals • Prototype ideas quickly to test flows, layouts, and interactions • Collaborate closely with game designers, artists, and developers to integrate UI/UX seamlessly into the overall game design • Implement player feedback to refine and optimize the UI/UX throughout the game development process • Create interactive prototypes and wireframes to test and iterate on design concepts • Design tests and utilize data to refine and optimize the UI/UX throughout the game development process • Drive visual consistency and quality across all surfaces and devices (mobile, PC, etc.) • Give and receive feedback like a champ—this is a low-ego, high-iteration team • Make it look and feel great • Put it in the build

• Drive the evolution of our UX practice, balancing the optimization of our core SaaS platform with the integration of forward-looking "Agentic AI" capabilities. • Own the design lifecycle from concept to delivery. You will direct the creation of scenarios, wireframes, and prototypes while maintaining the ability to jump in and design alongside your team. • Mentor and scale a high-performing team of designers and researchers, fostering a culture obsessed with solving customer problems and continuous improvement. • Partner with Engineering and Product Management to ensure design is a key driver in our product strategy, ensuring technical feasibility without sacrificing user centricity. • Operationalize user research to validate complex workflows, ensuring users trust both our traditional tools and new autonomous features.

• Design and ship impactful products • Collaborate with your product partners to explore ways to deliver new features while meeting the team’s business objectives • Create workflows, wireframes and high-fidelity designs that capture possible solutions to product requirements • Draw sketches, illustrations and storyboards to represent complementary dimensions of the experience you envision • Conduct User Research to understand both the patients and the providers’ experience and identify friction points and areas of improvement • Support your engineering partners throughout the development lifecycle to ensure a smooth and timely delivery of features • Jointly define the quantitative and qualitative metrics used to assess the quality of design deliverables and guide further iterations • Grow Natera Design System by creating new components • Refine the processes that drive our work to establish Natera Design Team as a reliable and predictable partner to our stakeholders