**What you do as the Sales Manager at Liferaft** - **Coaching & Performance Management:** Provide structured coaching that improves individual seller effectiveness across discovery, qualification, deal strategy, stakeholder management, evaluation execution, negotiation, and closing. Actively manage performance, reinforce expectations, and drive measurable improvement across the team while building a culture of accountability, preparation, and continuous development. - **Forecasting & Pipeline Management:** Maintain a high level of visibility into pipeline health, deal progression, forecast accuracy, and execution risk. Run disciplined pipeline and deal inspection processes that improve predictability, decision-making, and overall execution quality. - **Execution Excellence:** Establish and reinforce strong sales fundamentals, consistent deal management practices, thoughtful account strategy, and operational discipline. Lead the team to execute effectively in complex, multi-stakeholder enterprise sales environments. - **Hiring & Team Development:** Lead the hiring, evaluation, and selection process for new Account Executives as the team grows. Play a key leadership role in onboarding, ramping, training, and developing new team members in partnership with enablement and revenue leadership. - **Cross-Functional Partnership:** Work closely with Revenue Operations, Marketing, Customer Success, and Solution Engineering to ensure the Account Executive team has the support, resources, and alignment needed to execute at a high level. - **Technology & Productivity Enablement:** Leverage modern sales technology, AI-enabled tooling, and data-driven insights to improve team efficiency, visibility, coaching effectiveness, and sales execution. - **Leadership Presence:** Support the team in customer-facing environments, internal planning sessions, and industry events as needed. Help foster a high-performance culture that is collaborative, engaged, and aligned around shared success.

• Drive operator sales growth by identifying and securing net new business within the assigned territory. • Acquire additional venues/outlets within existing accounts through proactive pipeline management, ensuring opportunities across all sales stages. • Effectively utilize Salesforce to manage growth opportunities, customer events, and forecasting. • Lead joint business planning and business reviews to strengthen partnerships and meet contractual service levels. • Negotiate and execute contracts that are profitable and aligned with Nestlé Professional’s business strategy. • Partner with internal operations to ensure smooth execution of onboarding, training, and installation for new venues. • Promote compliance with brand stewardship and manage quality assurance activities within the territory. • Sell seasonal and innovation programs to drive incremental growth. • Maintain strong distributor relationships and provide guidance on sales opportunities and product stocking. • Provide accurate sales forecasts and maintain detailed visibility into pipeline health. • Exhibit an entrepreneurial mindset to identify and pursue incremental growth opportunities. • Launch new products effectively, using established tools and best practices. • Communicate regularly with internal partners to ensure alignment across all business facets.

• Quota carrying sales role • Selling Keyloop solutions into New and Existing customers within the assigned accounts • The Senior Account Executive will be required to do a significant amount of travel • Assume responsibility for the successful sale of the full suite of Keyloop solutions into the specified accounts • To deliver sales objectives as per the company strategic and sales operating plans • To meet those sales targets through professional consultation and addressing the needs of the customer, applying the Keyloop Sales strategy/model to generate increased market share • Weekly maintenance of WIP and sales activity in Salesforce • Responsible for producing accurate monthly, quarterly, and annual forecasts • Implement and utilize Keyloop’s Core Processes • To work closely with the Customer Success and Support Team to ensure customer satisfaction

• Customer acquisition & consulting: acquire new customers in the healthcare sector • Key Account Management: manage and negotiate with strategically important existing clients • Proposal & solution development: develop tailored proposals and solutions • Networking & market presence: leverage and represent our network within the healthcare sector • Field sales: conduct regular on-site customer visits and build relationships