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**What you do as the SDR** **Generate qualified pipeline within strategic accounts** - Partner directly with assigned Account Executives to generate qualified pipeline within strategically targeted enterprise accounts - Execute multi-channel outbound prospecting across phone, email, LinkedIn, and sales engagement platforms - Research target organizations to understand business context, relevant stakeholders, and potential use cases - Build account intelligence that supports personalized outreach and stronger engagement - Identify and engage multiple stakeholders within target organizations to create new opportunities - Generate qualified opportunities for the Account Executive team **Support strategic pipeline acceleration** - Re-engage dormant, stalled, or previously closed opportunities where business priorities or timing may have changed - Support targeted prospecting ahead of conferences, customer travel, and strategic in-person meetings - Execute timely and structured follow-up after events, conferences, and prospect engagement - Help accelerate pipeline creation in strategic accounts through coordinated outreach with Account Executives **Conduct initial qualification and opportunity assessment** - Conduct initial qualification conversations for select inbound and outbound opportunities - Assess high-level fit, urgency, and opportunity relevance before AE engagement - Capture relevant context and ensure clean handoff into the sales process **Operate as an extension of the sales team** - Work in direct partnership with Account Executives as part of the pipeline generation motion - Participate in account planning and prospecting strategy discussions - Maintain accurate CRM activity, prospect engagement notes, and pipeline data - Continuously improve messaging, outreach effectiveness, and prospecting execution **Develop toward an enterprise sales career** - Build familiarity with Liferaft’s buyers, use cases, and sales process - Participate in discovery conversations and sales execution alongside experienced Account Executives - Develop the skills required for long-term growth within enterprise sales

**What you do as the Sales Manager at Liferaft** - **Coaching & Performance Management:** Provide structured coaching that improves individual seller effectiveness across discovery, qualification, deal strategy, stakeholder management, evaluation execution, negotiation, and closing. Actively manage performance, reinforce expectations, and drive measurable improvement across the team while building a culture of accountability, preparation, and continuous development. - **Forecasting & Pipeline Management:** Maintain a high level of visibility into pipeline health, deal progression, forecast accuracy, and execution risk. Run disciplined pipeline and deal inspection processes that improve predictability, decision-making, and overall execution quality. - **Execution Excellence:** Establish and reinforce strong sales fundamentals, consistent deal management practices, thoughtful account strategy, and operational discipline. Lead the team to execute effectively in complex, multi-stakeholder enterprise sales environments. - **Hiring & Team Development:** Lead the hiring, evaluation, and selection process for new Account Executives as the team grows. Play a key leadership role in onboarding, ramping, training, and developing new team members in partnership with enablement and revenue leadership. - **Cross-Functional Partnership:** Work closely with Revenue Operations, Marketing, Customer Success, and Solution Engineering to ensure the Account Executive team has the support, resources, and alignment needed to execute at a high level. - **Technology & Productivity Enablement:** Leverage modern sales technology, AI-enabled tooling, and data-driven insights to improve team efficiency, visibility, coaching effectiveness, and sales execution. - **Leadership Presence:** Support the team in customer-facing environments, internal planning sessions, and industry events as needed. Help foster a high-performance culture that is collaborative, engaged, and aligned around shared success.

• Follow our proven sales process and lead opportunities from first conversation through closing. • Own a named account list and prospect consistently to build new pipeline. • Conduct deep discovery to uncover priorities, motivations for change, and decision criteria. • Identify and engage multiple stakeholders through strong multi-threading. • Partner closely with Product Specialists to lead compelling demos, workshops, and trials. • Prepare and deliver high-impact demos and proposal presentations. • Maintain exceptional Salesforce hygiene and ensure pipeline and forecasts are accurate at all times. • Build urgency and maintain strong deal momentum across long, complex sales cycles. • Travel to trade shows, industry events, and onsite meetings with key prospects.

**Core Responsibilities****Executive & Leadership Support** - Manage complex calendars, scheduling, and coordination for the CEO and SLT - Prepare agendas, capture key decisions and action items, and track follow-ups from senior leadership meetings - Support internal communications on behalf of leadership - Coordinate travel, logistics, and scheduling across the CEO and leadership team (including flights, accommodations, and key internal/external meetings) **Leadership Team Operations & Coordination** - Assist the leadership team in communication across the organization by helping coordinate company-wide updates, meetings, and events - Assist in maintaining the corporate calendar and schedule of events - Support planning, documentation, and operational rhythms of the leadership team - Assist with leadership team and board meeting scheduling, agenda preparation, and timely distribution of materials **Reporting & Business Insights** - Support the development and maintenance of leadership team reporting and scorecards (e.g. gathering inputs, formatting and ensuring materials are ready for review) - Help build and organize KPI dashboards and internal reporting - Engage teams across the company to gather and synthesize relevant business insights for the leadership team **Cross-Functional & Parent Company Coordination** - Assist with coordination and communication with our parent company, Securitas - Identify opportunities to improve processes, organization, and clarity across the business

The successful candidate must be based in Canada and located within the Eastern or Atlantic time zones. About Liferaft Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.  Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in. What you do as the Executive Operations Associate at Liferaft This is a unique early-career role working directly with the CEO and Senior Leadership Team (SLT) of a remote-first, growth-stage SaaS company operating within a global organization. While our headquarters are in Halifax, NS, preference will be given to candidates based in Toronto, ON. The role includes some travel, such as quarterly SLT meetings, company events, and conferences, with the potential for part-time in-office work in the future. You’ll gain exposure to how a leadership team and business operates, across strategy, execution, communication, and decision-making, while playing a critical role in keeping that team aligned, organized, and effective. In addition to supporting the CEO, this role helps reduce day-to-day coordination and operational burden across the broader leadership team, ensuring leaders can stay focused on priorities while key logistics, communication, and follow-through are handled effectively. While this role is administrative in nature and includes core executive assistance responsibilities, it is designed for someone with interests and ambitions in growing operational responsibilities over time. If you’re hard working, highly organized, intellectually curious, and eager to learn how a growth-stage company is run from the inside, this role offers an exceptional opportunity. Core Responsibilities Executive & Leadership Support - Manage complex calendars, scheduling, and coordination for the CEO and SLT - Prepare agendas, capture key decisions and action items, and track follow-ups from senior leadership meetings - Support internal communications on behalf of leadership - Coordinate travel, logistics, and scheduling across the CEO and leadership team (including flights, accommodations, and key internal/external meetings) Leadership Team Operations & Coordination - Assist the leadership team in communication across the organization by helping coordinate company-wide updates, meetings, and events - Assist in maintaining the corporate calendar and schedule of events - Support planning, documentation, and operational rhythms of the leadership team - Assist with leadership team and board meeting scheduling, agenda preparation, and  timely distribution of materials Reporting & Business Insights - Support the development and maintenance of leadership team reporting and scorecards (e.g. gathering inputs, formatting and ensuring materials are ready for review) - Help build and organize KPI dashboards and internal reporting - Engage teams across the company to gather and synthesize relevant business insights for the leadership team Cross-Functional & Parent Company Coordination - Assist with coordination and communication with our parent company, Securitas - Identify opportunities to improve processes, organization, and clarity across the business