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Principal Financial Group logo
Principal Financial Group

Principal Financial Group offers retirement, asset management, investment, and insurance solutions for individuals and businesses around the world. Since its fo

Lead Strategist, Marketing

Location

United States

Posted

47 days ago

Salary

$127K - $171K / year

Seniority

Lead

Bachelor Degree

Job Description

Lead Strategist, Marketing

Principal Financial Group

Role Description Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact? Principal Financial Group is seeking a Lead Strategist, Marketing to join our content strategy team supporting the Pension Solutions business. As the Lead Strategist, you will play a crucial role in developing innovative strategies that engage and activate the Pension Solutions market, including: - DB - PRT - OCIO - LDI - Custody Solutions You will have the opportunity to provide research-based customer insights and marketing guidance, driving the execution of messaging and content initiatives. This is your chance to be a part of a dynamic team, shaping the future of marketing at Principal Financial Group. - Develop and maintain innovative, differentiated messaging and content to drive positive prospect and customer demand for our Pension Solution products, services, and strategies. - Partner with the Segment marketing team to translate business objectives into marketing strategies and core content. - Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics, and regulations. - Track, analyze and communicate results. Use results analysis to improve future outcomes and optimize content. - Provide informal technical and professional mentorship/leadership to team members. Consistently demonstrate and share with team a broad understanding of project impacts across audiences, business lines, and strategies. Qualifications - Bachelor's degree or equivalent - 10+ years of related work experience - Advanced understanding of Pension business, products and industry along with understanding of experience with identified audience - Must have an advanced level of knowledge of the marketing profession and modern marketing strategies - Strong marketing background in Defined Benefit, LDI, OCIO, Custody solutions - Experience working with creative agencies to bring your stories to life - Experience working with enablement, workflow and compliance platforms - Skilled in writing and telling compelling stories and simplifying technical information - Both Asset management and Retirement background preferred - Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message - Some travel required, including overnight stays Requirements - Salary Range: $127,000 - $171,000 / year - Flexible Time Off (FTO) is provided to salaried (exempt) employees. - Pension Eligible: Yes - At this time, we're not considering applicants that need any type of immigration sponsorship. - For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics. Benefits - Comprehensive, competitive benefit offerings crafted to protect employees' physical, financial, and social well-being. Company Description At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. Principal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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