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SEO Optimization Manager
Location
Philippines
Posted
20 days ago
Salary
$1.4K - $2K / month
Seniority
Senior
Job Description
SEO Optimization Manager
Lago
• Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. • Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. • Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. • Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards. • Build a tiered prioritization model for SEO investment: high-velocity Nike Team replenishment ASINs and listings tied to original UPCs get full optimization; closeout or short-lifecycle items get a lighter pass. • Optimize new listings at the point of creation. Partner with the catalog team so SEO is built in upfront rather than retroactively cleaned up. • Work systematically through the existing catalog (roughly 2,500 to 2,800 ASINs) from highest revenue and lowest current quality, optimizing titles, bullets, descriptions, and backend search terms. • Track before and after performance per optimized ASIN: rank movement, session count, conversion rate, and unit velocity. • Take ownership of the DataDive workflow that our PPC lead has begun rolling out. Refine, deepen, and standardize it. • Build keyword libraries by product category (Nike Team apparel, Adidas, footwear, accessories) that feed both SEO and PPC. • Coordinate with our PPC lead so SEO keyword research and PPC campaign keywords are unified, not duplicated. • Stay current on Amazon search algorithm changes, Rufus and AI-search behavior, and best practices for indexing on reseller listings (no Brand Registry access). • Identify listings underperforming due to catalog issues (bad titles, weak images, missing backend attributes, suppressed detail pages) and coordinate fixes with the catalog team. • Partner with catalog on image quality standards: define minimum resolution rules, document approved image sources, and contribute to a centralized image-source database. • Flag and route variation structure problems, missing attributes, and inconsistent color or value data that are dragging rank. • Deliver a weekly SEO performance report: ASINs optimized, before and after KPIs, current backlog, and the next week's priorities. • Build a monthly rollup that ties SEO work to catalog-level outcomes (organic session growth, conversion lift, organic rank movement on tracked keywords). • Maintain a living SEO scorecard the leadership team can review.
Job Requirements
- 3+ years of hands-on Amazon SEO and listing optimization experience, ideally for an Amazon reseller, agency, or aggregator (not just a 1P brand owner).
- Deep proficiency with DataDive or equivalent (Helium 10 Cerebro and Magnet, Jungle Scout, SmartScout).
- Demonstrated ability to write Amazon titles, bullets, descriptions, and backend search terms that move rank. Bring portfolio examples to the interview.
- Strong understanding of how Amazon's A9 and COSMO algorithms behave for reseller listings vs. brand-owner listings (different leverage points, no Brand Registry tools).
- Hands-on experience with Amazon bulk operations: flat files, listing loader, Variation Wizard, Amazon Master files, and variation family fixes. You will be expected to execute these directly when needed.
- Comfortable working in large catalogs (1,000+ ASINs) with constrained brand assets. Must be resourceful at sourcing images, color data, and product information from supplier sites and brand pages.
- Excellent written English. Comfortable producing SOPs, Loom walkthroughs, and structured written updates.
- Strong working proficiency with AI tools, especially Claude (also ChatGPT, Gemini, or equivalents). You should already be using AI daily for keyword expansion, competitor analysis, copy drafting, SOP creation, and workflow automation. We will provide a Claude Pro account, and we expect you to make it core to your workflow.
- Prompt engineering skill: ability to structure prompts that produce high-quality Amazon SEO outputs (titles, bullets, descriptions, backend search terms) without endless back-and-forth.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player in you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
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