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Lifecycle Marketing Manager
Location
United States
Posted
119 days ago
Salary
0
Seniority
Senior
Job Description
Lifecycle Marketing Manager
StartEngine
• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention. • Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic. • Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs • Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals. • Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy. • Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement. • Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation). • Maintain a content library of modular templates/snippets that can be reused and personalized. • Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change.
Job Requirements
- 3–6+ years in lifecycle/CRM marketing, marketing operations, or retention marketing (B2B, fintech, marketplaces, or SaaS a plus)
- HubSpot power user (required): building workflows, segmentation, automation, reporting; comfort debugging logic
- Strong copy and messaging instincts with a customer-first, outcomes-driven approach
- Analytical mindset: ability to use data to prioritize, test, and optimize
- Experience with email program management (templates, testing, deliverability basics)
- Comfortable operating cross-functionally and managing multiple stakeholders
Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)
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