• Draft clear, compelling copy across various Team Rubicon channels, including digital and print advertising, video scripts, social media, email, web, and print collateral. • Partner with the Director of Brand and cross-functional members of the Brand & Communications (BrandComms) team to support creative concepting and message development. • Provide copyediting and proofreading support to ensure accuracy, consistency, and adherence to Team Rubicon’s brand voice and editorial standards.

• Write, edit, and improve copy for client marketing materials, company content, LinkedIn posts, outreach, sales materials, presentations, direct mail, email, digital ads, landing pages, and other campaign materials. • Support proofing and content quality during high-volume delivery periods, especially when materials include personalization, audience segmentation, benefit variation, or variable data. • Review materials for clarity, consistency, version control, benefit accuracy, audience/message alignment, and overall quality. • Help build, update, and review benefit grids, messaging matrices, content frameworks, proofing trackers, campaign version documents, and related materials. • Work with Creative and Communications/Digital teams to support proofing processes, while serving as a key owner of content quality and review. • Collaborate with Behavioral Science team members to help translate behavioral insights into practical, clear, audience-appropriate messaging. • Use performance results, campaign learnings, and client feedback to improve mature account materials over time. • Help develop new materials from scratch for growth opportunities, new client work, sales efforts, and campaign launches. • Support updates and improvements to existing materials rather than always starting from a blank page. • Use AI tools responsibly to support copy development, editing, organization, summarization, versioning, and review while maintaining strong human judgment. • Help improve Limetree’s standards for proofing, copy review, version management, and content quality across client work.

Role Description We are seeking a skilled contract copywriter to enhance our Healthcare IT consulting website and craft engaging Insight articles for our website, LinkedIn, and industry earned media opportunities. The ideal candidate has experience in Healthcare IT and a strong ability to write compelling, original content that resonates with our audience. You will review and improve existing website content and create new articles that align with our brand voice and messaging. You are skilled at interviewing senior leaders, organized in your approach, and have a portfolio of examples where your work has been published. Responsibilities - Review, refine, and improve existing website content for clarity, accuracy, and impact. - Write new Insights articles and thought-leadership pieces for the website, LinkedIn, and other platforms. - Translate complex Healthcare IT topics into clear, engaging content for a professional audience. - Ensure all content aligns with T2 Group’s brand voice, messaging, and positioning. - Optimize content for readability, engagement, and search where appropriate. - Collaborate with subject-matter experts and stakeholders to source accurate, credible information. - Deliver polished, on-brand copy on agreed timelines. - We require original, human-written content. Submitted work must not be generated by AI writing tools, and may be screened accordingly. Qualifications - Proven copywriting experience, with a portfolio of published work. - Experience writing about Healthcare IT, health technology, or related fields. - Strong command of grammar, structure, and a clear, persuasive writing style. - Ability to adapt tone and format across web copy, articles, and social platforms. - Self-directed, reliable, and comfortable working independently in a remote contract role. Preferred Qualifications - Familiarity with EHR/EMR systems, healthcare interoperability, or health data standards. - Experience writing for consulting, B2B, or professional services audiences. - Working knowledge of SEO best practices and content optimization. - Comfort writing LinkedIn and thought-leadership content that drives engagement. - Experience pitching your articles to industry trade publications.

• Execute copy briefs across all brand channels and assets, packaging, product descriptions, performance ads, email campaigns, making sure every word earns its place. • Bring ideas to the table proactively. A great brief is a starting point, not a ceiling. • Be a guardian of the BURGA tone of voice. If it sounds like it could belong to anyone else, it's not ready. • Partner with the creative, design, and marketing teams to bring campaigns to life with copy that works as hard as the visuals. • Write performance-driven copy that converts, hooks, CTAs, ad headlines, without ever sacrificing the brand's voice for a cheap click. • Stay close to our customers: what they want, how they talk, what makes them stop and pay attention. • Stay sharp on trends in culture, fashion, and advertising, and bring that intelligence into every brief.