• Craft product requirements & experimentation plans for marketing measurement • Design and deliver the experimentation infrastructure required to measure the true causal impact of paid media spend on member acquisition, long-term retention, and sustainable LTV across all marketing channels • Author and maintain product specifications that translate complex measurement and experimentation requirements into actionable technical deliverables • Partner cross-functionally across Marketing, Growth, Engineering, and Data Science • Define and monitor the key metrics that connect platform-level measurement capabilities to business-level outcomes • Maintain and iterate on a structured learning system that synthesizes incrementality findings across channels • Partner with Legal and Privacy teams to ensure compliance with data privacy and consent requirements

• Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement. • Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions. • Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development. • Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives. • Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging. • Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials. • Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff. • Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy. • Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing. • Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement. • Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials. • Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools. • Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI. • Help build scalable marketing processes, content libraries, and campaign workflows that support company growth.

• Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube • Plan, launch, monitor, and optimize campaigns in Meta Ads Manager • Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency • Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth • Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures • Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute • Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data • Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam • Identify and test new channels, tactics, and platform features to unlock incremental growth • Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics

Role Description We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout. Responsibilities - Event Strategy and Execution (15+ Annually) - Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation. - Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment. - Ensure brand and product positioning is accurate and audience-appropriate at every event. - Proactively analyze data to recommend which internal departments should staff each event. - Define attendee selection criteria in partnership with Sales leadership. - Manage all event-related vendor relationships. - Deliver a written post-event recap within 10 business days of each show. - Maintain a rolling 12-month event calendar and present updates to leadership monthly. - Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly. - Account-Based Marketing (ABM) - Own Modernize's ABM strategy for enterprise accounts. - Run integrated campaigns (webinars, podcasts, etc.). - Work with Product Marketing to identify effective messaging and value propositions. - Pilot new ABM initiatives, measure results, and scale or pivot based on data. - Enterprise Loyalty and Swag Programs - Own loyalty, incentive, and swag programs end to end. - Translate ideas into executable proposals within two weeks of concept approval. - Build program economics that are profitable by design. - Own the swag program end to end. - Measure each loyalty and swag program against pre-defined targets. Qualifications - Minimum 4+ years of B2B field marketing, event marketing, and ABM experience. - Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact. - Hands-on experience designing and managing loyalty, incentive, or sales contest programs. - Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). - Strong written communication and managing-up skills. - Experience ensuring brand and product positioning is accurate and consistent. - Vendor and budget management experience. - Demonstrated entrepreneurial mindset. - Able to travel up to 5% (a few times a year). Requirements - The expected salary range for this position is $70,000 USD to $80,000 USD annually. - This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. - The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. - This position is eligible to participate in the Company’s standard employee benefits programs. Benefits - Health care benefits. - Retirement benefits. - Paid days off (paid sick leave, parental leave, paid time off, or vacation benefits). - Any other tax-reportable benefits. Company Description QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster.