Provider Connected, Patient Centered, and Personally Coordinated
Marketing Manager
Location
United States
Posted
15 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Manager
Alopex
• Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement. • Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions. • Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development. • Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives. • Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging. • Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials. • Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff. • Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy. • Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing. • Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement. • Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials. • Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools. • Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI. • Help build scalable marketing processes, content libraries, and campaign workflows that support company growth.
Job Requirements
- Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
- 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care.
- Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred.
- Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health.
- Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging.
- Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement.
- Excellent written, verbal, and interpersonal communication skills.
- Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials.
- Experience with HubSpot or similar CRM and marketing automation platforms.
- Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams.
- Strong project management, organizational, analytical, and problem-solving skills.
- Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards preferred.
Benefits
- Fully remote role with flexibility and autonomy.
- Opportunity to shape the marketing function of a growing HealthTech and remote care management organization.
- Direct impact on company growth, brand positioning, and market expansion.
- Collaborative culture with strong executive support.
- Ability to work at the intersection of healthcare, technology, care delivery, and value-based outcomes.
- Competitive compensation, benefits, and performance-based growth opportunities.
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