QuinStreet logo
QuinStreet

QuinStreet offers a decentralized online marketplace that empowers consumers by matching them with brands that meet their needs. A leader among “research and compare” networks,

Event and ABM Marketing Manager

Location

United States

Posted

8 days ago

Salary

$70K - $80K / year

Seniority

Lead

No structured requirement data.

Job Description

Event and ABM Marketing Manager

QuinStreet

Role Description We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical. This is the sole field marketing role on the team and reports to the Director of B2B Marketing. The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts. We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout. Responsibilities - Event Strategy and Execution (15+ Annually) - Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation. - Submit a complete event plan for each show covering brand strategy, attendee strategy, budget, swag and shipment plan, booth logistics, and risk assessment. - Ensure brand and product positioning is accurate and audience-appropriate at every event. - Proactively analyze data to recommend which internal departments should staff each event. - Define attendee selection criteria in partnership with Sales leadership. - Manage all event-related vendor relationships. - Deliver a written post-event recap within 10 business days of each show. - Maintain a rolling 12-month event calendar and present updates to leadership monthly. - Build the operational processes that keep a high-volume event, ABM, and loyalty program running smoothly. - Account-Based Marketing (ABM) - Own Modernize's ABM strategy for enterprise accounts. - Run integrated campaigns (webinars, podcasts, etc.). - Work with Product Marketing to identify effective messaging and value propositions. - Pilot new ABM initiatives, measure results, and scale or pivot based on data. - Enterprise Loyalty and Swag Programs - Own loyalty, incentive, and swag programs end to end. - Translate ideas into executable proposals within two weeks of concept approval. - Build program economics that are profitable by design. - Own the swag program end to end. - Measure each loyalty and swag program against pre-defined targets. Qualifications - Minimum 4+ years of B2B field marketing, event marketing, and ABM experience. - Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact. - Hands-on experience designing and managing loyalty, incentive, or sales contest programs. - Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). - Strong written communication and managing-up skills. - Experience ensuring brand and product positioning is accurate and consistent. - Vendor and budget management experience. - Demonstrated entrepreneurial mindset. - Able to travel up to 5% (a few times a year). Requirements - The expected salary range for this position is $70,000 USD to $80,000 USD annually. - This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. - The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. - This position is eligible to participate in the Company’s standard employee benefits programs. Benefits - Health care benefits. - Retirement benefits. - Paid days off (paid sick leave, parental leave, paid time off, or vacation benefits). - Any other tax-reportable benefits. Company Description QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster.

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