• Support partners in understanding Cisco programmes and performance frameworks • Review partner performance data and identify areas for growth and improvement • Build tailored enablement plans, including training and development pathways • Guide partners towards relevant certifications and specialisations • Support positioning of key technologies such as security, infrastructure, and workplace solutions • Help partners transition towards recurring revenue and subscription-based models • Identify opportunities to expand revenue through lifecycle approaches (land, adopt, expand, renew) • Support alignment to partner incentives and commercial structures • Use data and insights to highlight growth opportunities and inform account plans • Encourage adoption of long-term customer engagement models • Work with partners to develop joint go-to-market plans • Build and maintain a forward-looking pipeline aligned to growth objectives • Collaborate with internal teams including sales, technical, and customer success functions • Ensure partners have access to the tools, knowledge, and support needed to progress opportunities

• Drive B2B Sales Lead the end-to-end sales process for used vehicles through B2B channels, with a primary focus on maximizing volume, margin, and market penetration • Dealer Channel Management: Identify new business opportunities, onboard new dealer partners, and strengthen existing relationships to drive sustained growth • Relationship Building & Account Management: Serve as the primary point of contact for dealership buyers. Build trust-based relationships through consistent communication, reliable service, and deep understanding of client needs • Strategic Pricing Alignment: Monitor local market trends and competitor pricing to ensure our vehicle pricing remains competitive and aligns with broader company goals • Problem Solving & Operational Excellence: Proactively identify and address challenges within the remarketing process, from inventory management to buyer concerns

• Own and manage a portfolio of national/key accounts with revenue and margin accountability. • Map customer organizations (economic buyers, influencers, users) and build executive relationships. • Identify growth opportunities across multiple market segments and geographies within Canada. • Assess and acquire new distribution channels in the region as needed to achieve market share and revenue goals. • Present company value proposition, distributor programs, and benefits to target distributors to peak their interest and to ultimately join our network of distributors. • Deliver against annual sales targets (revenue, margin, mix). • Lead complex, multi-site sales cycles using a consultative / Challenger-style approach. • Drive cross-selling and upselling across product lines and solutions. • Negotiate pricing agreements, contracts, and long-term supply arrangements. • Position differentiated value propositions tied to cost savings, reliability, uptime, and operational performance. • Collaborate with technical teams to deliver customized industrial solutions. • Translate customer needs into actionable proposals, ROI models, and implementation plans. • Serve as the central liaison between accounts and internal teams (customer service, operations, supply chain, product management, marketing, finance). • Lead internal account reviews, pipeline management, and forecast accuracy. • Monitor industry trends, customer market dynamics, and competitive activity. • Provide insights to leadership on pricing, product gaps, and market opportunities. • Support new product introductions and strategic initiatives within key accounts. • Utilize company CRM tool to manage pipeline of opportunities. • Utilize marketing tools and resources to generate leads. • Provide sales training and field support to distributors as needed. • Develop and monitor distributor sales activity and performance within the region. • Ensure exceptional customer service is provided to internal and external customers. • Identify and participate as an exhibitor in applicable industry trade shows and conferences.

• Develop and implement strategic growth and lead generation initiatives • Build authentic relationships and engage prospects with confidence • Conduct market and competitor analysis to identify expansion opportunities • Report on performance metrics and conversion trends • Participate in weekly leadership sessions and ongoing personal growth programs • Bring creative ideas and forward-thinking energy to every campaign