CSW Industrials Inc.

• Own and manage a portfolio of national/key accounts with revenue and margin accountability. • Map customer organizations (economic buyers, influencers, users) and build executive relationships. • Identify growth opportunities across multiple market segments and geographies within Canada. • Assess and acquire new distribution channels in the region as needed to achieve market share and revenue goals. • Present company value proposition, distributor programs, and benefits to target distributors to peak their interest and to ultimately join our network of distributors. • Deliver against annual sales targets (revenue, margin, mix). • Lead complex, multi-site sales cycles using a consultative / Challenger-style approach. • Drive cross-selling and upselling across product lines and solutions. • Negotiate pricing agreements, contracts, and long-term supply arrangements. • Position differentiated value propositions tied to cost savings, reliability, uptime, and operational performance. • Collaborate with technical teams to deliver customized industrial solutions. • Translate customer needs into actionable proposals, ROI models, and implementation plans. • Serve as the central liaison between accounts and internal teams (customer service, operations, supply chain, product management, marketing, finance). • Lead internal account reviews, pipeline management, and forecast accuracy. • Monitor industry trends, customer market dynamics, and competitive activity. • Provide insights to leadership on pricing, product gaps, and market opportunities. • Support new product introductions and strategic initiatives within key accounts. • Utilize company CRM tool to manage pipeline of opportunities. • Utilize marketing tools and resources to generate leads. • Provide sales training and field support to distributors as needed. • Develop and monitor distributor sales activity and performance within the region. • Ensure exceptional customer service is provided to internal and external customers. • Identify and participate as an exhibitor in applicable industry trade shows and conferences.

• Conduct outside sales activities to achieve regional sales targets, including prospecting and closing deals with new customers across our architectural product line. • Identify and engage specialty contractors, demonstrating how Balco Architectural Products outperform competitors, and facilitate product switches through consultations and demonstrations. • Expand the wallet share of existing customers to multiple product categories, joint systems, stair nosing, entrance mats & grids, photoluminescent egress systems and additional solutions. • Build and nurture strong relationships with key accounts, distributors, contractors and the design community via in-person meetings, site visits, and networking events. • Perform product demonstrations, provide technical education on joint solutions and all architectural product offerings to address customer needs related to design requirements. • Travel regionally (up to 50% or more) to meet clients, attend trade shows, dealer meetings, and industry events to generate leads and expand market penetration. • Collaborate with internal teams to develop customized proposals, negotiate pricing and terms, and ensure seamless order fulfillment. • Track and report on sales performance, market trends, and competitive activities using CRM tools; prepare weekly, monthly, and quarterly reports. • Identify new business opportunities by analyzing local market conditions, including competition and stakeholder trends, to secure new customers and grow existing ones.

• Conduct outside sales activities to achieve regional sales targets, including prospecting and closing deals with new customers across our architectural product line. • Identify and engage specialty contractors, demonstrating how Balco Architectural Products outperform competitors, and facilitate product switches through consultations and demonstrations. • Expand the wallet share of existing customers to multiple product categories, joint systems, stair nosings, entrance mats & grids, photoluminescent egress systems and additional solutions. • Build and nurture strong relationships with key accounts, distributors, contractors and the design community via in-person meetings, site visits, and networking events. • Perform product demonstrations, provide technical education on joint solutions and all architectural product offerings to address customer needs related to design requirements. • Travel regionally (up to 50% or more) to meet clients, attend trade shows, dealer meetings, and industry events to generate leads and expand market penetration. • Collaborate with internal teams to develop customized proposals, negotiate pricing and terms, and ensure seamless order fulfillment. • Track and report on sales performance, market trends, and competitive activities using CRM tools; prepare weekly, monthly, and quarterly reports. • Identify new business opportunities by analyzing local market conditions, including competition and stakeholder trends, to secure new customers and grow existing ones.

• Lead and develop a team of buyers responsible for sourcing finished goods • Own and deliver reporting on inventory levels, outages, risks, and supply changes • Ensure product availability through proactive risk identification and mitigation • Drive cost competitiveness through negotiations and cost reduction initiatives • Establish long-term supplier alignment and strategic vendor relationships • Partner cross-functionally with Planning, Product Development, and Operations • Continuously improve purchasing processes, systems, and reporting • Oversee the MRO purchasing for US operations

• Analyze customer sales and marketing data to identify trends, patterns, attribution and insights around performance. • Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value. • Analyze large complex datasets and present results in easily digestible visualizations that surface insights and drive action. • Work as an internal business advisor, partnering with business teams to understand the full context of data/analysis requests. • Manage dataflows in & out of Customer Data Platform (CDP), including creation of audiences based on target profile traits; use CDP database for data analytics. • Lead efforts in designing and implementing testing strategies within sales and marketing outreach in order to learn key drivers of our business and drive efficiencies. • Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the business. • Collaborate with marketing operations to build targeting models and improve campaign delivery through data. • Assist in the development of marketing materials and content as needed. • Write SQL queries and use Python or Alteryx to extract, transform, and analyze complex datasets from various sources. • Use low-code tools like Alteryx to build predictive & prescriptive data models. • Monitor and evaluate the performance of marketing initiatives and campaigns, including responsibility for building and maintaining a suite of dashboards to monitor key performance and indicator metrics. • Collaborate with the leadership to create data-driven reports and presentations. • Present findings/recommendations to all levels of management based on data and analysis of results. • Communicate data findings with technical and non-technical partners.

• Develop and maintain messaging frameworks and value proposition documents • Lead messaging discovery sessions with Product Managers • Own the end-to-end production of campaign emails and content • Define what the channel needs to sell • Build and execute comprehensive content launch plans • Identify and develop thought leadership content • Support prioritization of asset development

• You'll operate at the cross-section between executing high-level design and stewarding a design team. • You and your team produce the assets that power our business: sales sheets, technical guides, packaging, product documentation, and more. • Your leadership ensures these materials are accurate, on-brand, and delivered with speed and consistency. • A distributed team of two+ designers (US + Vietnam) • A high-volume workflow supporting product marketing, events, and brand initiatives • Quality control across all production design output • Process improvements, template systems, and AI-assisted efficiencies

• Identify, target, and secure new distributors, contractors, and strategic accounts • Develop and execute territory-level business development plans • Build a strong pipeline through proactive prospecting, outbound engagement, and market intelligence • Lead product introductions, demos, and value-driven conversations • Support distributor sales teams to increase product awareness and sell-through performance • Conduct strategic business reviews with new accounts • Deliver technical and commercial training to distributors, contractors, and field sales teams • Partner closely with Wholesale Sales, Product Management, Channel Marketing, and Customer Service

• Drive outside sales activities to achieve and exceed regional revenue goals • Expand market share by securing new customers and growing business within existing accounts • Serve as the primary point of contact for distributors, contractors, and rep agencies in your territory • Build and maintain strong relationships with key accounts and decision-makers • Educate internal teams, contractors, and Manufacturers Representatives on RectorSeal’s product portfolio to ensure full market penetration • Analyze local market dynamics—including competition, purchasing trends, and stakeholder behavior—to execute targeted growth strategies • Identify customer needs and recommend effective product solutions • Provide guidance on product features, pricing, and value-added services • Represent RectorSeal at industry conferences, dealer meetings, and trade events • Deliver consistent reporting on regional performance (weekly, monthly, quarterly, annually) • Collaborate with cross-territory Regional Sales Managers and Business Development Managers to achieve team and individual sales objectives

• Conduct outside sales activities to achieve regional sales targets, including prospecting and closing deals with new customers across our architectural product line. • Identify and engage specialty contractors, demonstrating how Balco Architectural Products outperform competitors, and facilitate product switches through consultations and demonstrations. • Expand the wallet share of existing customers to multiple product categories, joint systems, stair nosings, entrance mats & grids, photoluminescent egress systems and additional solutions. • Build and nurture strong relationships with key accounts, distributors, contractors and the design community via in-person meetings, site visits, and networking events. • Perform product demonstrations, provide technical education on joint solutions and all architectural product offerings to address customer needs related to design requirements. • Travel regionally (up to 50% or more) to meet clients, attend trade shows, dealer meetings, and industry events to generate leads and expand market penetration. • Collaborate with internal teams to develop customized proposals, negotiate pricing and terms, and ensure seamless order fulfillment. • Track and report on sales performance, market trends, and competitive activities using CRM tools; prepare weekly, monthly, and quarterly reports. • Identify new business opportunities by analyzing local market conditions, including competition and stakeholder trends, to secure new customers and grow existing ones.