CSW Industrials Inc.

• Manage a growing volume and complexity of inbound calls, tickets, and chats related to customer orders, shipment delays, back orders, sales enablement, etc. • Resolve customer concerns, problems, and discrepancies by clarifying issues within a given authority and following up with a customer to ensure a complete resolution. • Provide accurate, valid, and complete information by using the correct methods and tools provided in training and in accordance with team standards. • Keep records of customer interactions, update customer accounts, and file documents. • Identify and assess customers’ needs to achieve a winning customer experience. • Build sustainable relationships and trust with internal and external customers through open and interactive communication. • Follow communication procedures, guidelines, and policies. • Go the extra mile with our customers to ensure the highest levels of customer satisfaction.

• Collaborate with the Head of Firestop to develop and implement regional marketing and sales strategies • Drive sales growth of Metacaulk firestop systems and exceed annual revenue targets • Identify and secure new business opportunities while expanding existing distributor relationships • Negotiate sales agreements to ensure profitability and achievement of sales objectives • Build and maintain a sustainable customer base to support long-term territory growth • Promote product specification among contractors, engineers, and architectural firms to generate demand • Strengthen market penetration across Western Canada by expanding reach within the construction ecosystem • Recruit, onboard, and manage independent manufacturer representatives • Provide training, coaching, and ongoing support to ensure strong performance and alignment • Provide technical guidance to customers, either directly or through RectorSeal’s firestop technical team • Deliver educational seminars to distributors, contractors, engineering firms, architectural firms, and industry associations • Monitor competitive activity and market trends • Provide recommendations on product enhancements, firestop testing, pricing strategies, and regional market approaches

• Analyze existing warehouse processes and identify opportunities to improve efficiency, reduce bottlenecks, and enhance system performance • Configure, support, and optimize JDE Warehouse and Advanced Warehouse Management modules • Document workflows, system configurations, and business processes with clarity and accuracy • Develop and deliver user documentation, training materials, and technical training sessions • Support system enhancements, upgrades, and integrations, including JDE Orchestrator‑based solutions • Collaborate with cross‑functional teams to define requirements and implement technology‑driven improvements • Provide structured, data‑driven analysis and reporting to support leadership decision‑making • Serve as a liaison between IT and business units to ensure alignment on system capabilities and operational needs

• Develop and implement annual and long-range sales strategies to achieve or exceed revenue, margin, and market-share targets for the Electrical Division. • Recruit, develop, and lead a high-performing team of regional sales managers, territory managers, and inside sales support. • Build and maintain strategic relationships with top electrical distributors, contractors, and specifying engineers. • Collaborate with marketing and product management to launch new products and position RectorSeal as the preferred partner in the electrical trades. • Own accurate sales forecasting, pipeline management, and monthly/quarterly business reviews. • Analyze market trends, competitive activity, and customer needs to inform strategy. • Strengthen and expand relationships with key electrical wholesalers and distributors while ensuring alignment with RectorSeal’s broader HVAC/plumbing sales channels. • Partner closely with operations, supply chain, R&D, and customer service to ensure exceptional customer experience and on-time delivery.

• Develop and execute national account strategies to grow revenue across designated key customers and target accounts through new logo acquisition, new locations, and expanded share of wallet • Build and maintain strong relationships with corporate‑level decision makers, procurement teams, and multi‑site stakeholders to establish preferred supplier status and long‑term partnerships • Identify and pursue national account opportunities by analyzing customer organizational structures, buying processes, and growth potential across multiple locations • Partner closely with regional and local sales teams to coordinate account strategies, share best practices, and ensure consistent execution at the site level after national wins are secured • Lead the full sales cycle for national accounts, including prospecting, opportunity qualification, presentations, pricing coordination, contract negotiations, and deal closure • Serve as the primary national‑level point of contact for assigned accounts, ensuring alignment between customer expectations and internal teams such as sales operations, customer service, pricing, marketing, and technical support • Utilize CRM tools to track opportunities, forecast revenue, manage pipelines, and document key account activity in accordance with company sales processes • Develop and deliver executive‑level presentations that clearly communicate value propositions, performance results, and business improvement opportunities for national customers • Drive adoption of broader product and service portfolios within existing national accounts through cross‑selling and solution‑based selling approaches • Gather competitive and market intelligence from national accounts and communicate insights to sales leadership to inform pricing, product development, and go‑to‑market strategies • Collaborate with marketing and sales leadership to identify target industries, potential national accounts, and strategic growth initiatives aligned with company objectives • Ensure an exceptional customer experience by proactively addressing issues, coordinating internal support, and maintaining strong ongoing relationships with national account stakeholders • Other duties as assigned by your supervisor

• Own and manage a portfolio of national/key accounts with revenue and margin accountability. • Map customer organizations (economic buyers, influencers, users) and build executive relationships. • Identify growth opportunities across multiple market segments and geographies within Canada. • Assess and acquire new distribution channels in the region as needed to achieve market share and revenue goals. • Present company value proposition, distributor programs, and benefits to target distributors to peak their interest and to ultimately join our network of distributors. • Deliver against annual sales targets (revenue, margin, mix). • Lead complex, multi-site sales cycles using a consultative / Challenger-style approach. • Drive cross-selling and upselling across product lines and solutions. • Negotiate pricing agreements, contracts, and long-term supply arrangements. • Position differentiated value propositions tied to cost savings, reliability, uptime, and operational performance. • Collaborate with technical teams to deliver customized industrial solutions. • Translate customer needs into actionable proposals, ROI models, and implementation plans. • Serve as the central liaison between accounts and internal teams (customer service, operations, supply chain, product management, marketing, finance). • Lead internal account reviews, pipeline management, and forecast accuracy. • Monitor industry trends, customer market dynamics, and competitive activity. • Provide insights to leadership on pricing, product gaps, and market opportunities. • Support new product introductions and strategic initiatives within key accounts. • Utilize company CRM tool to manage pipeline of opportunities. • Utilize marketing tools and resources to generate leads. • Provide sales training and field support to distributors as needed. • Develop and monitor distributor sales activity and performance within the region. • Ensure exceptional customer service is provided to internal and external customers. • Identify and participate as an exhibitor in applicable industry trade shows and conferences.

• Conduct outside sales activities to achieve regional sales targets, including prospecting and closing deals with new customers across our architectural product line. • Identify and engage specialty contractors, demonstrating how Balco Architectural Products outperform competitors, and facilitate product switches through consultations and demonstrations. • Expand the wallet share of existing customers to multiple product categories, joint systems, stair nosing, entrance mats & grids, photoluminescent egress systems and additional solutions. • Build and nurture strong relationships with key accounts, distributors, contractors and the design community via in-person meetings, site visits, and networking events. • Perform product demonstrations, provide technical education on joint solutions and all architectural product offerings to address customer needs related to design requirements. • Travel regionally (up to 50% or more) to meet clients, attend trade shows, dealer meetings, and industry events to generate leads and expand market penetration. • Collaborate with internal teams to develop customized proposals, negotiate pricing and terms, and ensure seamless order fulfillment. • Track and report on sales performance, market trends, and competitive activities using CRM tools; prepare weekly, monthly, and quarterly reports. • Identify new business opportunities by analyzing local market conditions, including competition and stakeholder trends, to secure new customers and grow existing ones.

• Conduct outside sales activities to achieve regional sales targets, including prospecting and closing deals with new customers across our architectural product line. • Identify and engage specialty contractors, demonstrating how Balco Architectural Products outperform competitors, and facilitate product switches through consultations and demonstrations. • Expand the wallet share of existing customers to multiple product categories, joint systems, stair nosings, entrance mats & grids, photoluminescent egress systems and additional solutions. • Build and nurture strong relationships with key accounts, distributors, contractors and the design community via in-person meetings, site visits, and networking events. • Perform product demonstrations, provide technical education on joint solutions and all architectural product offerings to address customer needs related to design requirements. • Travel regionally (up to 50% or more) to meet clients, attend trade shows, dealer meetings, and industry events to generate leads and expand market penetration. • Collaborate with internal teams to develop customized proposals, negotiate pricing and terms, and ensure seamless order fulfillment. • Track and report on sales performance, market trends, and competitive activities using CRM tools; prepare weekly, monthly, and quarterly reports. • Identify new business opportunities by analyzing local market conditions, including competition and stakeholder trends, to secure new customers and grow existing ones.

• Lead and develop a team of buyers responsible for sourcing finished goods • Own and deliver reporting on inventory levels, outages, risks, and supply changes • Ensure product availability through proactive risk identification and mitigation • Drive cost competitiveness through negotiations and cost reduction initiatives • Establish long-term supplier alignment and strategic vendor relationships • Partner cross-functionally with Planning, Product Development, and Operations • Continuously improve purchasing processes, systems, and reporting • Oversee the MRO purchasing for US operations

• Analyze customer sales and marketing data to identify trends, patterns, attribution and insights around performance. • Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value. • Analyze large complex datasets and present results in easily digestible visualizations that surface insights and drive action. • Work as an internal business advisor, partnering with business teams to understand the full context of data/analysis requests. • Manage dataflows in & out of Customer Data Platform (CDP), including creation of audiences based on target profile traits; use CDP database for data analytics. • Lead efforts in designing and implementing testing strategies within sales and marketing outreach in order to learn key drivers of our business and drive efficiencies. • Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the business. • Collaborate with marketing operations to build targeting models and improve campaign delivery through data. • Assist in the development of marketing materials and content as needed. • Write SQL queries and use Python or Alteryx to extract, transform, and analyze complex datasets from various sources. • Use low-code tools like Alteryx to build predictive & prescriptive data models. • Monitor and evaluate the performance of marketing initiatives and campaigns, including responsibility for building and maintaining a suite of dashboards to monitor key performance and indicator metrics. • Collaborate with the leadership to create data-driven reports and presentations. • Present findings/recommendations to all levels of management based on data and analysis of results. • Communicate data findings with technical and non-technical partners.