• Create and adapt visual materials for Trade Marketing initiatives, including point-of-sale (POS) communication, window displays, signage, display units, totems and gondola/shelf materials. • Develop assets for wholesale and retail campaigns, such as catalogs, promotional materials and presentations. • Produce layout adaptations following brand guidelines and channel requirements (wholesale and retail). • Execute final artwork for digital and printed materials, ensuring technical standards appropriate for production. • Prepare and review files for printing and graphic production (bleed, color, resolution and file formats). • Ensure visual consistency and correct application of the brand identity across all materials. • Organize and maintain files, templates and work folders in a structured manner. • Review and adjust existing materials as needed for campaigns and activations.

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services. • Help launch new products and indications. • Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social. • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc). • Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings. • Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc). • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors. • Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products. • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services • Help launch new products and indications. • Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc). • Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings • Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc) • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors. • Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products. • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

• Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion • Build and run lifecycle campaigns across in-product messaging, email, and light outbound • Work closely with Product to highlight key value moments and shorten time to value • Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders • Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity • Track performance, run experiments, and iterate based on product usage and revenue data