• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services. • Help launch new products and indications. • Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social. • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc). • Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings. • Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc). • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors. • Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products. • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

• Oversee US marketing strategy, planning, and execution for multiple product categories that may include disposable products and capital equipment including hardware, software, and services • Help launch new products and indications. • Work collaboratively with both internal and external cross functional teams, i.e. digital, communications, graphic design, upstream marketing to effectively design omni-channel messaging campaigns that support sales efforts through the creation of sales tools and effective omni-channel execution through digital/print/social • Identify barriers and opportunities for therapy adoption, and effectively address them through marketing programs (e.g. customer-facing tools, talk tracks, internal playbooks, etc). • Introduce and drive adoption for key messages, clinical evidence, and best practices to the commercial organization through regularly recurring field calls and quarterly/annual meetings • Showcase new products and messaging across various marketing channels, including advertisements, tradeshows, and digital channels (web, social media, etc) • Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors. • Develop and maintain knowledge of current literature, emerging science, technological developments, and trends related to relevant therapies and competitive products. • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. • Foster strong relationships with key opinion leaders, industry partners, and customers to enhance J&J Heart Recovery’s brand reputation and market presence.

• Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion • Build and run lifecycle campaigns across in-product messaging, email, and light outbound • Work closely with Product to highlight key value moments and shorten time to value • Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders • Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity • Track performance, run experiments, and iterate based on product usage and revenue data

• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives. • Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints. • Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement. • Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels. • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement. • Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities. • Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner. • Perform other duties as assigned.