Software development on your infrastructure. Offload your team's development from local workstations to cloud servers.
Demand Generation Program Manager
Location
United States
Posted
2 days ago
Salary
$95K - $146K / year
Seniority
Senior
Job Description
Demand Generation Program Manager
Coder
• Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels. • Own vendor relationships and program logistics, including timelines, deliverables, and follow-up. • Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments. • Research, document, and recommend new channels, sponsorships, and campaign opportunities to test. • Support regional program execution across Europe and APAC as we expand localization. • Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives. • Track program performance and share recommendations that inform renewals, optimizations, and future tests.
Job Requirements
- 3–5 years of experience in demand generation, digital marketing, or paid media.
- Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
- Strong project management instincts.
- Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations.
- Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible.
- Bonus if you have experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
- Bonus if you have experience managing programs in tools such as Asana.
- Bonus if you have a background in vendor negotiation or media buying.
- Bonus if you have experience in B2C marketing or industries outside traditional B2B demand gen.
Benefits
- Offers Equity
- Offers Bonus
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