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Senior Manager, Website Experience, Optimization
Location
United States
Posted
14 days ago
Salary
$93.5K - $173.7K / year
Seniority
Senior
Job Description
Senior Manager, Website Experience, Optimization
Nielsen
• Lead storytelling and digital experience efforts on Nielsen.com • Manage the end-to-end web content strategy for Nielsen.com • Uphold the overarching narrative and editorial standards • Lead the mapping of the user journey, designing clear "paths to purchase" • Co-own with Marketing Ops and the SEO Lead, the Information Architecture (IA), site map and navigational structure • Manage the A/B testing process, tools and analytics • Serve as the strategic lead for web marketing operations, collaborating with internal teams • Manage project-based external agency partnerships
Job Requirements
- 7+ years of experience in web strategy, digital marketing, content marketing or digital product management
- Proven expertise in complex product verticals, specifically within SaaS or data technology companies
- Strong ability to translate complicated technical concepts into intuitive web user experiences
- Expert-level written and verbal English communication skills; eye for sharp B2B web copy
- Experience working with SEO driven web experience
- Experience working with CMS systems such as WordPress VIP, WebFlow, Sanity, Contentful, Strapi, Storyblok, Prismic or similar
- Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, Gemini) and the ability to use them to accelerate strategic decisions, creative development, ideation, and production
- A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off
- Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility
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