• Define & Own the Product Vision - Evolve our product strategy to improve customer delight, retention, referral growth, operational efficiency, and cross-product adoption. - Develop a compelling long-term vision for how to make insurance simple for Canadians, from how customers discover new products of ours to how they manage it post-sale. - Build and champion a roadmap that balances innovation, operational excellence, and long-term scalability. - Develop a deep understanding of customer and operational pain points, using those insights to shape strategy and prioritization. - Establish clear OKRs and success metrics that align teams around measurable business and customer outcomes. • Solve Ambiguous Problems - Take open-ended, unstructured problems and break them down into clear opportunities, strategic priorities, and executable plans. - Bring creative, first-principles thinking to solve complex challenges that have not been solved before in the Canadian insurance market. - Balance customer needs, technical constraints, operational realities, and business priorities when making product decisions. - Lead through ambiguity and create clarity for teams and stakeholders across the organization. • Drive End-to-end Execution and Delivery - Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration. - While you’ll shape the strategic direction, you’re also highly execution-oriented and willing to dive into the details when needed. - Ensure we build the right things, the right way, at the right time by balancing short-term wins with long-term platform investments. - Collaborate closely with Product Design and Engineering to build best-in-class customer and internal product experiences. - Write clear, actionable product specifications that connect business goals, customer needs, operational requirements, and technical constraints. - Coordinate closely with Growth, Customer Success, Operations, and other stakeholders to ensure launches are operationally ready and well-supported. - Drive alignment across teams and act as the connective tissue between stakeholders with competing priorities. • Measurement, Experimentation and Iteration - Define success metrics and measurement frameworks for all major initiatives, including customer engagement, funnel conversion, retention, operational efficiency, and long-term customer value. - Design and run experiments to validate hypotheses, de-risk larger investments, and accelerate learning. - Partner closely with Data to build dashboards, analyze product performance, and translate insights into actionable next steps - including when to pivot, double down, or sunset initiatives. - Use data, customer insights, and business context to continuously refine strategy and prioritization.

• Set strategy, determine roadmap, and manage prioritization for our platform capabilities, working closely with our Apps Platform engineering team • Work cross-functionally across the company to facilitate the end-to-end product lifecycle for development of platform capabilities • Advance our workflow / automation strategy, including the development of the next generation of our workflow engine • Build out our integration ecosystem to allow for deeper automation workflows across multiple third-party technologies • Build toward a direct Platform-as-a-Service offering for our customers to be able to extend our solutions over time

• Maintain close contact with customers to strengthen the go-to-market (GTM) strategy • Drive product-led growth through customer-focused features and feedback • Proactively survey existing customers about improvements and feature requests • Handle inquiries via Slack and Intercom • Keep Intercom documentation and the help desk up to date and continuously improve them

• own the product roadmap for SSP integrations and programmatic distribution partnerships • build the product foundation for agency go-to-market including workflow, reporting, and campaign management capabilities • serve as the primary product SME for Sales, Customer Success, and Solutions Engineering • define the measurement and attribution strategy for 6sense Advertising • identify opportunities to embed AI-driven capabilities across the advertiser experience • contribute to the multi-year advertising vision and mentor junior PMs