• Administer and maintain Salesforce environments, including Sales Cloud and related applications • Configure and support custom objects, fields, record types, page layouts, dynamic forms, validation rules, approval processes, and Lightning applications • Create and maintain advanced automation solutions using Salesforce Flow and declarative platform capabilities • Manage users, profiles, permission sets, role hierarchy, sharing rules, queues, and security configurations • Monitor platform performance, storage utilization, system health, and adoption metrics • Perform routine platform maintenance, cleanup, and technical debt reduction activities • Provide Level 2 and Level 3 support for Salesforce-related incidents, service requests, and enhancement requests • Troubleshoot system issues, data inconsistencies, automation failures, integration errors, and user-reported defects • Coordinate root cause analysis and resolution activities across technical and business teams • Ensure timely incident resolution and adherence to established SLAs • Partner with business stakeholders to gather, analyze, and document functional requirements • Translate business requirements into scalable Salesforce solutions using declarative and low-code capabilities • Collaborate with developers, architects, QA analysts, and integration teams during project execution • Participate in backlog refinement, sprint planning, solution reviews, and release activities within Agile delivery frameworks • Support system testing activities including unit testing, UAT coordination, defect tracking, and deployment validation • Perform data imports, exports, cleansing, deduplication, validation, and migration activities using approved tools • Support integrations between Salesforce and third-party applications • Assist in monitoring integration health, troubleshooting synchronization issues, and validating data integrity • Maintain awareness of enterprise data governance and security standards • Support deployment and release processes utilizing CI/CD and DevOps tools • Maintain documentation related to system configuration, release notes, operational procedures, and user guidance • Participate in Salesforce release readiness activities and evaluate new platform capabilities • Recommend process improvements, governance enhancements, and optimization opportunities • Serve as a mentor and technical resource for junior Salesforce Administrators and team members • Promote Salesforce best practices, documentation standards, and scalable configuration approaches • Facilitate knowledge-sharing sessions and contribute to team capability development • Escalate risks, blockers, and strategic concerns appropriately to leadership

• Design, build, and maintain Salesforce Flows (Screen Flows, Record-Triggered Flows, etc.) • Manage and optimize Salesforce configurations, including objects, fields, permissions, and page layouts • Collaborate with stakeholders to gather requirements and translate them into scalable Salesforce solutions • Perform data management tasks, including data imports, exports, and cleanup • Maintain and improve automation processes (Flows, validation rules, workflows) • Troubleshoot system issues and provide ongoing support to end users • Work closely with the development team on integrations and enhancements • Document system configurations, processes, and best practices

• Administer and optimize Salesforce Sales Cloud and Service Cloud environments across multiple business functions. • Configure and maintain Salesforce using declarative tools including: Flows, Validation rules, Permission sets, Profiles and roles, Record types, Page layouts, Approval processes, Reports and dashboards. • Support ongoing platform improvements and help identify opportunities to improve scalability, usability, and operational efficiency. • Manage user provisioning, access controls, permission structures, and security best practices. • Perform ongoing system maintenance including sandbox management, release testing, troubleshooting, and platform health monitoring. • Collaborate with RevOps leadership and business stakeholders to support operational improvements and reduce manual processes. • Assist in scoping requests and evaluating technical feasibility for enhancements and new initiatives. • Build and maintain reports and dashboards to support operational visibility and business decision-making. • Monitor and improve CRM data quality, consistency, and completeness.

• Configure and customise Salesforce to meet the needs of the business • Create and maintain user accounts, profiles, roles, and permission sets • Develop and implement workflows, validation rules, and process automation • Generate reports and dashboards to provide insights into sales and marketing performance • Collaborate with stakeholders to gather requirements and provide solutions • Stay up to date on the latest Salesforce features and best practices • Provide training and support to end users as needed