Senior Marketing Data Architect
Location
United States
Posted
2 days ago
Salary
$100.6K - $174.5K / year
Seniority
Senior
Job Description
Senior Marketing Data Architect
Experian
• Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms. • Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting. • Collaborate with Adobe and team members to establish and improve our AEP foundation. • Build a marketing attribution model using AEP and CJA insights. • Guide communication between business and technical teams, translating requirements into data solutions. • Help develop data engineering pipelines to transform and analyze marketing and customer data. • Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization. • Provide guidance on best practices for data governance, privacy, and tagging architecture. • Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.
Job Requirements
- 5+ years of experience in digital analytics, data architecture, or related fields.
- Expertise with Adobe Analytics and Salesforce.
- Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
- Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
- Experience creating marketing attribution models and analyze customer journeys.
- Experience with tag management solutions and data layer design.
- Background in managing CDP implementations.
- Familiarity with AEP and CJA
Benefits
- Flexible Time Off: 15 Days
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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